The opinions of entrepreneurs’ contributors are their own. “Four points and 7 years ago …” These historical words have been reprinted and shared for over 150 years. But, according to President Abraham Lincoln’s own admission, the Gettysburg Address rejects the use of words. I am not joking. Here is an excerpt: “The world will notice […]
The opinions of entrepreneurs’ contributors are their own. When it comes to brands on TikTok, the most popular ones seem to share a secret ingredient that makes them more vivid, engaging, and relatable. These are not all of the recipes, although some of them might help you make the cleanest folded tortilla wraps or creamiest […]
The opinions of entrepreneurs’ contributors are their own. Social media marketing is a tricky business. It takes creating the right content, distributing it properly, building a community, and staying up to date with the latest trends. Much depends on trial and error, but if you are a keen observer you will get the hang of […]
The past 20 months have been transformative, to say the least. A paradigm shift from the traditional brick-and-mortar holiday shopping to a staggering rise of online eCommerce holiday shopping meant that brands needed to pivot quickly to reach consumers where they shop. The way consumers engage with brands has irrevocably changed over the past year, […]
The opinions of entrepreneurs’ contributors are their own. Similar to food and fashion, e-commerce marketing is heavily influenced by trends. New, click-worthy ways to grab customers’ attention are constantly emerging, and keeping in mind which methods are relevant to your brand is key to staying relevant in the online marketplace. A lot has changed this […]
The opinions of entrepreneurs’ contributors are their own. As TikTok and Instagram Reels are slowly conquering social media marketing, there is no mistake: Short videos are in demand. The average length of most, if not all, business videos is only six minutes. And that number will go down as consumers look for shorter videos. With […]
The opinions of entrepreneurs’ contributors are their own. We live, of course, in an era of breakneck technological change and advancing globalization, in which innovation is advancing faster than ever before. But how is our role as media consumers developing in this time of change? One answer to this question can be found in the […]
The holiday season is here and for any brand relying on eCommerce for their holiday sales, it’s about time to get the holiday campaign underway. For some retailers and big players, the holiday promotions are already getting started. In-store shoppers will probably see some holiday decorations in their favorite stores. While leading eCommerce retailers and […]
The holiday season is the single biggest revenue generator for brands every year. Starting from October up until December, the calendar is packed with Mega Sale Days for businesses. Last year’s holiday sales were expected to take a hit, but there were huge eCommerce gains to offset the holiday revenues despite the pandemic. Despite the […]
Disclosure: Our goal is to offer products and services that we think you will find interesting and useful. When you buy them, the entrepreneur can receive a small portion of the income from the sale from our trading partners. The numbers are clear. Companies that are not Use video in marketing their goods are missing. […]