Blog posts continue to be one of the most popular and effective ways to reach a targeted audience today. Yet, many businesses have yet to create one. Why do they need to reconsider and start blogging now? Blogging can serve as a surprisingly powerful marketing tool for your business, helping you attract new customers and […]
Creating a digital marketing Budget often requires a lot of guesswork and best assumptions on how the money will be best spent in your organization, without really knowing if you will receive any ROI. No one wants to put money towards an activity that doesn’t work, but teams also need a budget to experiment and […]
Content marketing refers to the practice of creating specific strategies for conceptualizing, planning, creating, and sharing content for your brand. As a startup, it goes without saying that you have many different things on your mind, and content marketing for startups might not be the first thing on your list. However, it is an incredibly […]
If you’re a frequent TikTok user, then you already know how addictive the “For You” feed can be when you’re looking to kill some time. While the “Following” feed is a terrific way to catch up with friends and preferred creators, “For You” is where avid TikTok users find new content to love, all recommended […]
Content marketing is the key to creating and maintaining your business’s online presence. Without it, your website, blog, or social media channels are like single grains of sand on an endless beach. At the heart of content marketing is content creation. You can’t have a successful content marketing strategy without the right, quality content, served […]
If you work with the internet, or at least access it for fun, you’ve certainly come across a flood of news and artificial intelligence tools, haven’t you? AI is booming more than ever and several companies and market giants are in the race – for gold – to show themselves as a leader in AI, […]
SEO and brand awareness go hand in hand. Although search engine optimization focuses mostly on driving organic traffic, this strategy also increases brand awareness. Branding is a process in which a company creates a unique and distinct identity for itself that is memorable for audiences and customers. By having your branding story clearly laid out, […]
There are as many freelance jobs as there are freelancers. Each one has its own unique set of industry and market skills that a freelancer will need to be successful. However, there are some core traits and skills that all successful freelance writers have in common. Whether you want to be a blogger, copywriter, content […]
The Internet is a sea of over a billion websites. 500 million of them are blogs and there are dozens of reputable blog hosting platforms that account for a large segment of the blogging industry. As a result, blogs have become more accessible to visitors, creators, businesses, and organizations. But simply writing and publishing a blog […]
Content internationalization is now a common strategy in all enterprises. In this digital era it is totally normal to find companies working with content, writing for blogs and creating websites in several languages, in order to talk with different countries. Today, we are no longer speaking about the importance of dominating the common language, which […]