If you work with the internet, or at least access it for fun, you’ve certainly come across a flood of news and artificial intelligence tools, haven’t you?
AI is booming more than ever and several companies and market giants are in the race – for gold – to show themselves as a leader in AI, launching new tools and products that deliver the latest technologies to their audience.
Both Google and OpenAI – the company behind the famous ChatGPT– released new AI updates to their products earlier this month, with Google announcing a set of generative AI in its various tools such as Gmail and Google Docs and OpenAI releasing its long-awaited GPT-4.
How can these new technologies help you?
These new features introduced by Google based on AI technology, include new ways to generate, summarize and discuss AI texts in Docs, similar to what is done in ChatGPT. In that case, if you want to write about some topic in Gmail or Google Docs, you can type that topic in and a draft will be created in no time.
From there, you’ll be able to edit it and make the changes you deem necessary to fit the text into your original idea. This is a way to make writing easier for users through quick features for creating and editing drafts that streamline the writing process.
In addition to these features, updates to generate complete emails in Gmail based on user short tags, allow marketers to perform brainstorming and copywriting tasks on Google Cloud and the ability to generate and produce AI images, audio and video to illustrate slideshows.
In parallel to Google’s releases, OpenAI did not stay behind and released the long-awaited GPT-4, the company’s new language model that can receive image and text inputs. According to the company, “GPT-4 is OpenAI’s most advanced system, producing safer and more useful responses.”
The company said it is also 40% more likely than its predecessor (GPT-3.5) to produce factual responses and 82% less likely to respond with “disallowed content”.
As mentioned above, GPT-4 can parse the content of an image and connect the information to a written question, generating text outputs.
How does this work in practice?
The New York Times made a demo where GPT-4 shows you the inside of a refrigerator and asks what meals can be made based on the ingredients in the photo. So, based on the image, GPT-4 presents some examples, both savory and sweet.
However, like all new technology, GPT-4 also has some limitations. One is that it can make mistakes in reasoning and “fantasize” facts, in addition to the fact that GPT-4 does not know about events after September 2021, which can lead to out-of-context or even incorrect answers.
What will happen going forward?
Well, both Google and OpenAI have already opened their APIs for integrating tools with third-party applications. This makes super well-known companies, such as Duolingouse this integration to maximize the resources offered to their customers, managing to gain competitive advantage in their market niche through AI technologies.
Companies are committed to making AI accessible to everyone, so it’s important to stay tuned for the next steps of these tech giants because I believe that many new features can emerge soon – as is the case with Bing Image Creator which has just been launched and generates images based on user descriptions – making life easier for users and bringing agility to the daily lives of professionals who work with the internet.
I believe that the AI race still has a long way to go and those companies that manage to transform these technologies into something natural and digestible will be successful.
Do you want to continue to be updated with Marketing best practices? I strongly suggest that you subscribe to The Beat, Rock Content’s interactive newsletter. There, you’ll find all the trends that matter in the Digital Marketing landscape. See you there!