Click fraud is not a new thing. For years, this practice has been performed as a way to circumvent the system and suck money from internet advertisers. This practice has become increasingly sophisticated year after year. A study by the University of Baltimore estimates that this type of fraud cost approximately $35 billion dollars in […]
There are some reports that in some industries, like the auto dealership industry, there is a bug with Google Business Profile insights reporting. There shows a large and unaccounted-for spike in traffic from Google Local and Google Maps for some of these businesses in these Google reports. There are two threads about this in the […]
You won’t get very far in the world of digital marketing without hearing about it SEO keywords. in a nutshell, SEO keywords are specific phrases that customers are likely to type into a search engine when looking for certain answers, products, or services. The idea is to Strategically place these keywords throughout your content so […]
Google’s Aurora Morales posted on Twitter that her team has updated the Google Ads Traffic Quality site to provide more examples of what is invalid traffic. The previous site had seven examples, the new site now has twelve examples. This is the old list based on the Wayback Machine: What is invalid user activity? What […]
Do you remember when you were a kid, you thought you had received an amazing gift, and it was actually a pair of socks? Well, the equivalent of that in the life of an SEO professional is opening up Google Analytics, seeing a spike in organic traffic, and actually discovering it was all a lie. […]
Google’s John Mueller said it is safe to ignore black hat traffic, he said it is just spam and there is no need to worry about it from an SEO perspective. He said on Reddit that black hat traffic is just spam and you should ignore it. The Reddit post wrote that he was concerned […]
In the last decade, the smartphone has become one of the main gateways to information for millions of people around the world. Its adoption has been so great that projections since 2016 indicated that it could become the most important source of search by 2025. But… It was only a matter of time before the […]
If you are a Digital Marketer or create content for the internet, you have certainly heard of Keyword Insightsa tool developed with the aim of helping companies and web content creators to optimize their SEO strategies and achieve better organic results in search engines. Many professionals use the tool daily to create online content and […]
30-second summary: B2B conversion funnels are long and unpredictable, and your SEO strategy should reflect that Because it takes several touchpoints for a buying decision to be made, a B2B SEO strategy should focus on both informational and commercial phrases Brand-driven search is crucial for your conversions because B2B customers tend to carefully consider all […]
Google’s John Mueller was asked if going from 5 to 10 links in your site’s main navigation menu to about 150 links in that navigation menu would result or possibly impact your Google Discover traffic. John unequivocally said no, any Google Discover traffic drop would be unrelated to your site navigation change there. In general, […]