This Side Hustle Spotlight Q&A features Achal Patel and Russell Gong, longtime friends and founders of Cabinet Health, which offers over-the-counter medicines and supplements in glass bottles that can be reused. Image Credit: Courtesy of Cabinet Health. Achal Patel, left; Russell Gong, right. What was your day job when you started your side hustle?Patel: I […]
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It’s no secret that Gen Z is entrepreneurial, with research showing that the majority would take a social media creator job over a standard 9-to-5. Nearly half are going the extra mile by starting a side hustle to be able to afford “the normal stuff.” Now, new research shows that trade school could also play […]
Whether you just created a website on WordPress or have had one for years, one of the most important parts of running your website is tracking the metrics. You’ve invested time marketing yourself and your brand by creating content, setting up site functionality, and promoting your brand on other channels like social media platforms or […]
Pinterest is a powerful channel for content distribution. To get the most out of your Pinterest marketing strategy, you need to track your success using Pinterest analytics. Pinterest metrics like Pin clicks, impressions, and saves pinpoint how your Pins are performing. When you know how to read your data to its full potential, those analytics […]
Did you know that the average person checks their smartphone 96 times per day? So, each time your customers check their phones, it is an opportunity to engage them and make a sale if you use the right SMS marketing strategies. One key tactic is to make sure you’re looking at the right SMS metrics. […]
Let’s be honest: you probably didn’t get into content marketing because you love working with numbers. That’s certainly true for me. I’m a word nerd. I’ll run a mile when threatened with math (don’t even get me started on trigonometry), so examining data has never come naturally to me. But I’ve worked in media and […]
An unmonitored SEO campaign is a half-finished one. Tracking your Google keyword rankings is vital if you want to determine if your SEO efforts are heading in the right direction. Continually ranking high for your target keywords proves that your content resonates with your audience and that the SEO tactics you implemented have been successful. […]
For social media marketers, understanding the effectiveness of your online campaigns is crucial for achieving real impact. Enter UTM parameters—simple fragments added to the end of URLs that provide invaluable insights into the performance of your social media efforts. UTM parameters provide three key benefits: Measuring the ROI of social media posts Providing precise tracking […]
In recent weeks, SEOs across the web have reported high volatility in their website traffic and unstable SERP activity. It seems that a new major Google algorithm update might be coming. This prompts several questions. Will Google officially announce an update soon? What signs confirm that speculations about an update might be true? How can you track […]