Google’s John Mueller said on Reddit that disallowing URLs with UTM parameters in them won’t help you to improve crawling or rating with Google Search. He added that a site should try to keep its internal URLs clean and consistent, but over time, the canonical tags should help with external links that carry UTM parameters […]
For social media marketers, understanding the effectiveness of your online campaigns is crucial for achieving real impact. Enter UTM parameters—simple fragments added to the end of URLs that provide invaluable insights into the performance of your social media efforts. UTM parameters provide three key benefits: Measuring the ROI of social media posts Providing precise tracking […]
There is an interesting response from John Mueller of Google on what to do with URLs that may appear duplicated because of URL parameters, like UTMs, at the end of the URLs. John said definitely don’t 404 those URLs, which I think no one would argue with. But he also said you can use the […]
Have you ever noticed that some Google one boxes, like the Twitter carousel, in Google Search, have special tracking parameters added to the URLs when you click on them. Carolyn Lyden asked John Mueller of Google why is this the case. She shared this screenshot showing the parameters added to the end of the URL, […]
John Mueller of Google has to say on Twitter that just because a link has UTM parameters on them, it doesn’t make it a paid link. He said “links with UTM parameters are just links.” “They’re definitely not considered paid links,” he added. In fact, we covered this topic not long ago saying URL parameters […]