Picture it: you’re on an expedition to find and photograph the rare mountain gorilla when suddenly, a band of them appear. Do you run straight for them, yelling with excitement? Maybe you try tossing them their favorite snacks. Or maybe you should try ignoring them entirely. This dilemma is basically what social media marketers face […]
A good YouTube description can spike your audience’s interest and result in longer watch times, better view counts, and even new subscribers. Plus, it can help with YouTube SEO, allowing YouTube’s algorithm to understand your content and suggest it to new users, further boosting your YouTube stats. Writing these descriptions is an important part of […]
SaaS companies thrive on customer retention. The more users you can retain, the higher the customer lifetime value (CLV). Higher CLV helps optimize your overall ROI. But how do you promote customer retention? First and most important, you need a great product. None of the other customer retention strategies would be effective if your product […]
Jay Clouse believes there’s a scientific method to content creation and is on a mission to prove it. With “Creator Science” and “The Lab,” Jay Clouse is redefining content creation as a holistic science to an audience of more than 100,000 people across the Internet. With his experience spanning multiple industries, side hustles, roles, and […]
If you found this article, you probably already know that content production is one of the most crucial pillars of a marketing strategy—and it’s also the Achilles’ heel for a significant portion of small, medium, and large companies. This is because there are various stages around content production that brands need to pay attention to, […]
The new year can be an excellent time to grow your customer base, which starts with top-notch email campaigns. However, they have to open your stellar email campaigns to read them—that’s where New Year email subject lines come in handy. Everyone wants opens in the inbox, so you’ll have to stand out to outdo the […]
Product, event, promotion, oh my! There are many different types of emails that you can send for a variety of purposes. To help you craft the best email for your business goals, we’re sharing examples of 21 different types of emails and tips for each. Keep reading for information on products, privacy, event, educational, and […]
Re-engagement email campaigns might be the missing ingredient to your email marketing program. Get this right, and you could engage a powerful portion of your email list. If you’re regularly monitoring your email engagement metrics, you may notice that a segment of your email list never opens your emails. It can be frustrating, but it’s […]
Opinions expressed by Entrepreneur contributors are their own. You probably don’t need me to tell you that right now is a tough time to break through to prospects. Buyers are less inclined to make purchases amid the uncertain economy, their teams have been streamlined, and they’re being forced to work with tight budgets. But instead […]
When it comes to B2B marketing, email is king. According to research, it’s one of the top methods for lead generation. Most importantly, it’s the most effective way to nurture those leads. Given these facts, it’s unsurprising that more businesses are getting into the email game. As Moira van den Akker explained in a recent […]