Only around 50 percent of all nonprofit organizations are ultimately successful. And while there are many reasons why a nonprofit might fail, poor or incomplete marketing strategies factor into the mix. Here’s what digital marketers need to know about implementing a successful SEO strategy for nonprofits. Download this post by entering your email below Why […]
There’s way more to real estate than showing houses and negotiating deals. In addition to understanding the latest market trends and knowing your way around numbers, you also need to be a savvy marketer. And if you want to keep your client pipeline full, you need to know how to generate leads in real estate. […]
HIPAA stands for the Health Insurance Portability and Accountability Act. It is an overarching piece of legislation relating to health information in the United States. If you manage social media for a healthcare organization, you’ve come to the right place. In this article, we explain what HIPAA says about social media, go over common HIPAA […]
Social media customer service is the practice of using social tools to resolve customer questions or concerns. Social customer support is highly effective because it allows customers to reach your team on the platforms they already use. That’s right: if you really want to offer best-in-class support to your audience, you’ve got to offer more […]
in 2016, Social Media Today examined Buzzfeed’s popularity. At the time, they found that Buzzfeed got “7 billion views each month from more than 200 million unique visitors.” What attracted all those views and made people click? Well, Buzzfeed is known for easy-to-read content along with clickbait headlines, specifically designed to grab attention and get […]
People are looking for you. They want what your company has to offer. They believe that YOUR product or service has a very good chance of solving their problems and relieving their pain points. So how do they find you? How do you make yourself visible to prospective clients, to those people who are looking […]
Writing for social media is not an easy job. You work with strict character limits and tight turnarounds. You speak the language of memes and microtrends that your boss and coworkers might not understand. You have to quickly — and wittily — react to trending topics. And, if you ever publish a post with a […]
Of all marketers, affiliate marketers have some of the best reasons to do email marketing. For one, affiliates are most likely to get penalized by Google. They also don’t have buyer information, so they often have to build a list or database of buyers. Email can help with all of that. Emailing is one of […]
If you know anything about search engine optimization (SEO), you know that search engines prefer high-value content that’s most relevant to the user’s intent. So, the more valuable the content is to the user, the higher it will rank in search results. Unfortunately, many companies and brands focus too much on the technical side of […]
Back in April 2022, the headline few wanted to see blared from Search Engine Journal: “Google Says AI Generated Content Is Against Guidelines.” John Mueller, Webmaster Trends Analyst at Google, was quoted in the article saying that AI-written content is considered to be automatically generated content, which is treated as spam. He also added that […]