Today’s marketing environment offers some pretty huge benefits, including tons of great tools to automate the process. We can look deep into customer profiles, attribute acquisition to specific activities, and meet customers wherever they are. The thing is, they’re kind of everywhere. To meet them there, you have to be everywhere. That’s where your multi-channel […]
3 Simple Steps To Understanding Your Leadership Role And Purpose How quickly could you explain your leadership role and purpose if you were asked to do so on the spot? For many leaders, this is a difficult question to answer. But, if you’re unsure what your leadership role and purpose are, don’t worry – you’re […]
Starting fresh on social or just trying to build your online brand? You’re probably wondering how to get more followers on Instagram. And no, we don’t mean buying followers or using bots. Those tricks might boost your follower count for a short time, but they won’t do you any favors long-term. That’s because the only […]
This is a significant update. Pinterest has today announced that co-founder and CEO Ben Silbermann is stepping down from his role, and shifting to a new position within the organization, with online commerce expert Bill Ready set to take over as Pinterest chief, effective June 29th, 2022. Silberman posted to impassioned update on the Pinterest […]
Are you just getting started with a LinkedIn advertising campaign? Want to ensure that you have all your bases covered? LinkedIn’s Marketing Solutions team provide an essential LinkedIn ads checklist in this infographic. They break things down as follows: Account setup Campaign setup audience bid and budget Creative After launch Check out the infographic for […]
Instagram reels have taken over as the fastest growing feature on the IG app. In fact, the average Instagram user spends 30 minutes per day watching reels. And while Reels are a great way to share a quick video update with your followers, it can be difficult to record and edit a new video every […]
There are a lot of reasons a writer will need to create a writing sample. You might be applying for a job, trying to land a freelance client, or simply creating a portfolio to showcase your skills. A good writing sample can help you stand out in a crowded marketplace and give you a real […]
Do you like TOFU? I’m not talking about that jiggly bean curd stuff, I mean “Top of Funnel” content. Sure, you do, because it’s the first step of every successful Instagram sales funnel… Plus, you’re reading this right now. Instagram can be your all-in-one sales funnel, as long as you set it up for success […]
TikTok feels like it’s a self-contained internet of its own. Think about it — you can find literally everything on there, from super popular internet celebs blowing up trends to niche weirdos who rant about their hyper-specific obsessions. There’s joy, drama, passion, a shared language and a whole lot of community. And, just like any […]
The time for another work week is upon us. How many times have you imagined yourself clocking in from the Aegean Sea in Greece? Or from a balcony with a view of The Great Pyramids? Whether you desire to be cozied-up in a cottage in the north of England surrounded by greenery and soothing rain […]