Google Posts insights is no longer working, it has been discontinued according to the Google Business Profiles API documentation for the deprecation schedule. Mike Blumenthal first posted this the other day on Twitter, he said “Post insights are history.” “Google Business Profiles API deprecation schedule should be all the proof you need to realize that […]
It’s the end of the year, which means it’s time to reflect on all the work you’ve done in 2022 and decide if you should make any changes going into the new year. In the miter, the social media manager here at Buffer, and this is my first blog post! Today I’m sharing Buffer’s top […]
If you’ve been wondering why fewer people are seeing your Instagram posts, there’s now an official tool that may help you find out. Announced today by Instagram head Adam Mosseri, the new tool is an enhancement to the app’s existing ‘Account status’ functions that will reveal whether any of your posted content could be causing […]
When we launched Start Page 12 months ago we set out to build a beautiful, mobile-friendly, link in bio site that’s easy to set up and even easier to update. Over that time we’ve been adding heaps of small improvements and updates, but today is our biggest update to date… As of today, you can […]
LinkedIn continues to add new ways to help creators maximize engagement in the app, this time via a new templates option for postswhich provides a range of text formatting and background options for your LinkedIn updates. As you can see in this sequence, you can now tap on the new ‘Use a Template’ option in […]
What’s the first thing you do when looking for a new restaurant, dog groomer, or anything else? Google it, of course. But how do those businesses show up there? Answer: By creating a free Google Business Profile (formerly known as Google My Business). Why is Google Business Profile so powerful? It’s simple: Customers see your […]
Question: I’m trying to grow the social media accounts for my small business, but I’ve heard that using scheduling tools can cause low engagement and reach. Is this true? The short answer is: no. Consistency is more likely to raise your reach and audience engagement — which is the primary service offered by third-party scheduling […]
If you’re using Instagram for business, you’re probably aware of the countless benefits of using this social media platform to connect with your target audience and promote your products or services. Instagram itself provides marketers with tons of useful functionality. But, sometimes you need a little extra help to take things to the next level. […]
Instagram carousel posts are one of the most engaging formats brands can use on the platform. Hootsuite’s own social media team finds that, on average, their carousel posts get 1.4x more reach and 3.1x more engagement than regular posts on Instagram. The temptation to swipe left, it seems, is hard to resist—especially when there’s a […]
Instagram’s been hinting at it for a while, and now, it’s launched a live test of a new option to pin images on your profile for selected users. As you can see in this example, posted by user Salman Memonsome Instagram users are now able to select a ‘Pin to Your Profile’ option on their […]