I see signals, both in terms of SEO chatter and some of the Google Search tracking tools, of more volatility in the Google Search results. The volatility is algorithm update levels and can either be a new Google search ranking algorithm update or it can be the tail-end of the ongoing December 2022 helpful content […]
Danny Sullivan, Google’s Search Liaison, said on Twitter on Friday afternoon that the December 2022 helpful content update other December 2022 link spam update may take an additional two weeks to complete. He said it would finish “likely within two weeks, maybe only one, but that’s not a guarantee. Timings might change.” Here are those […]
This is the last video of the year, and we have more Google search ranking fluctuations and volatility to talk about. Google said the December 2022 helpful content and link spam updates are delayed in being completed because of the holidays. Christmas weekend was much calmer for the Google search results. Google said using “here” […]
Lizzi Sassman from Google said in this morning’s Google SEO office hours that using the anchor text “here,” the text for your hyperlink, is simply “bad link text.” Instead, you should use more descriptive text for the page you are linking to. She said this at the 20:14 mark in the video transcription here: The […]
Google officially confirmed that the helpful content update needs more time to roll out, but now the link spam update is also past the two-week mark, and it is not done rolling out yet either. John Mueller of Google said these updates may take longer to complete due to the “holidays” and “for safety reasons.” […]
As you know, the December 2022 helpful content update and the link spam update are rolling out now. In fact, it seems like the helpful content update needs more time to do its thing. Taking a look at the past few weeks, the Google Search results, it has been pretty volatile. I wanted to share […]
This was a busy week, and I honestly thought it would start to slow down, but I was wrong; I’m wrong a lot. Google launched another algorithm update, the December 2022 link spam update, which it baked into SpamBrain into the update. Google also released a large update to the Search Quality Raters Guidelines, adding […]
Google began rolling out a revised link spam update on December 14, 2022, named the December 2022 link spam update. This update is new in that it uses SpamBrain AI to “detect both sites buying links, and sites used for the purpose of passing outgoing links,” and not just “detect spam directly,” Google said. The […]
We have heard a lot from Google recently that links are just not as significant of a ranking factor in Google Search as they used to be. But 40% of SEOs still feel link building is as effective now compared to a few years ago. 60% of SEOs think it is less effective compared to […]
We’ve been seeing for quite some time that Google is shaking things up a little when it comes to how it reads content and decides what’s relevant for SERPs. Well, no wonder this is happening. When surveys indicate that users are not satisfied with Google results and that younger generations are choosing TikTok over Google […]