“How would you rate your recently purchased product?” Imagine receiving this email from a brand after not being able to reach a customer service team about a delayed order. Nothing makes loyal customers more frustrated. Many ecommerce brands are using automation incorrectly, leading to poorer customer experiences. Automation missteps like this can really hurt a […]
Ricardo and Pilar Olivero. Contributed photo. In April 2017, Ricardo Quintero stepped down from his role as president of The Movado Group, the global watchmaker, after taking what he considered to be one business trip too many that kept him away from his family. “After that trip, I felt I didn’t want to be traveling […]
Clear Choice Marketing Group (919-589-3580), a full-service marketing agency serving the Durham-Chapel Hill area, has released a Niche Domination online course and a case study. The course includes a step-by-step method to help businesses successfully attract new clients every day. APEX, United States – January 9, 2022 — The new case study and niche domination […]
Want to grow your ecommerce business without spending a fortune on marketing channels you hardly control? In this article, I’ll show how you can increase your ecommerce sales using a channel that, unlike many others, isn’t pay to play. We’ll talk about email marketing for ecommerce for online retailers. Specifically, we’ll cover: What is ecommerce […]
The opinions of entrepreneurs’ contributors are their own. Similar to food and fashion, e-commerce marketing is heavily influenced by trends. New, click-worthy ways to grab customers’ attention are constantly emerging, and keeping in mind which methods are relevant to your brand is key to staying relevant in the online marketplace. A lot has changed this […]
The opinions of entrepreneurs’ contributors are their own. E-commerce is growing in importance as people find it more convenient to shop online, especially when the pandemic breaks out in 2020. Now the e-commerce vertical is ready for 2021. But the initial hurdle remains: How do you position a certain product in front of the exact […]
Following the pandemic in 2020, more people began shopping online than ever before. Ecommerce sales increased 44% from 2019 to 2020, and reports suggest that ecommerce sales will grow 13.7% in 2021. Before the pandemic, this was expected to be 12.8%. Ecommerce is growing. With this increase comes a whole new set of trends to […]
The holiday season is here and for any brand relying on eCommerce for their holiday sales, it’s about time to get the holiday campaign underway. For some retailers and big players, the holiday promotions are already getting started. In-store shoppers will probably see some holiday decorations in their favorite stores. While leading eCommerce retailers and […]
How Women-Owned Businesses Thrive Through Ecommerce The 2020 COVID pandemic has brought so much to a standstill in our everyday lives and brought many of us to our knees. This unprecedented chaos caused us to dig deep; to find out what is most important, what we could let go of, what really works for us […]
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Niche market written on a memo stick. Getty Sizable and diverse audiences are the mediums of choice for many successful marketing agencies, brands, and e-commerce businesses. However, explicitly targeting niche audiences can be a prudent and profitable business strategy too. Niche content caters to a particular topic or interest and doesn’t worry about attracting folks […]