5 Marketing Traits E-Commerce Enterprise Homeowners Should not Miss

The opinions of entrepreneurs’ contributors are their own.

Similar to food and fashion, e-commerce marketing is heavily influenced by trends. New, click-worthy ways to grab customers’ attention are constantly emerging, and keeping in mind which methods are relevant to your brand is key to staying relevant in the online marketplace.

A lot has changed this year when it comes to E-commerce Marketing strategy. While not every trending marketing method works with every online store (and some trends are classics heading back into the mainstream), sellers of all skill levels can benefit from researching how current fads can have a positive impact on engagement and sales.

Influencing relationships

Since social media influencers have only been around for a few years, this ecommerce marketing strategy is practically brand new. Influencers or social media users with a large following are often ready to act as a marketing channel for products they believe in – for a price. Your support comes in myriad forms, from individual Instagram posts and YouTube demonstrations to a sponsored series of TikTok videos. And with more than 70 percent of the US population with at least one social media account, these relationships could be key to driving traffic to your online store. Influencer post prices can vary widely, and if you can’t swing for the first potential relationships that spring to mind, try micro-influencers or social media users with smaller but very dedicated followers.

Attractive packaging

It’s unfortunate but true: buyers are more likely Buying an item with pleasant packaging than an item that looks lackluster when it arrives at your doorstep. Regardless of the effectiveness or fit of the product, consumers want the products they use to look good. And in a highly visual social media world, appearance is more important than ever. The appeal of a product can decide or break a consumer’s decision to tap your Instagram ad, browse your virtual storefront, and ultimately make a purchase – at any step of the process. There is a big reason why gloss, an online-only cosmetics brand, is so successful; Although the company makes standard makeup and skin care products, its minimal “Millennial Pink” is packaging attracts even skeptical buyers to try these products at home. By offering your products in aesthetically pleasing (and even environmentally friendly) bottles, boxes and packaging, you are addressing consumer desire for an equally beautiful lifestyle.

QR codes

QR codes became increasingly popular at the height of the COVID-19 pandemic as companies looked for ways to reduce physical contact. As it turns out, those boxy little codes can serve as an easy way to engage customers connected with your brand. They can be placed on product packaging to refer to your social media, satisfaction surveys, or a discount page for repeat purchases from loyal customers. QR codes can also be added to stickers and business cards to provide a route to your storefront for all newbies to your brand. By using cleverly placed QR codes, you can reach customers where they already spend a lot of time: on their smartphone.

Related: Three ways to use QR codes for business

Backlinks

This is a tried and tested ecommerce marketing tactic that will stick around. By building connections with other website owners (such as bloggers), you may be able to establish a relationship by linking to other people’s websites. These links are known in the marketing world as “backlinks” and will significantly increase the SEO of your website, as search engine algorithms see backlink sites as more stable and legitimate. The Amazon FBA business MühlePUNCHwho sells Glasses for a wide variety of demographics, has taken advantage of this technique by experimenting with earning backlinks on affiliate websites. The result? A search engine boost, plus an increase in potential customers who wouldn’t have known grinderPUNCH if they weren’t connected to the site that posted the backlink.

Related: How To Build SEO Backlinks: A Beginner’s Guide

Video marketing

If you’ve noticed that most of these trends are very visual, you aren’t wrong. The Internet is a visual space that users like to be entertained; Just think of the popularity of TikTok and Instagram Reels over the past year. From quick 10-second clips to long content on YouTube, the video gives you the opportunity to demonstrate the many uses a product can do, answer frequently asked questions, demonstrate assembly and much more in an engaging way without sacrificing your personality Affect brand. And if you are still not entirely convinced, remember: YouTube is the worldwide one second largest Search engine for google. There users search for your content!

These popular marketing strategies each offer ways to increase your brand awareness, convert skeptics, and build customer loyalty regardless of the size of your ecommerce business. Which trend will you try out first?

Related: How to start video marketing in 2021

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