A business niche is a specialized or focused area of a broader market that businesses can serve to differentiate themselves from the competition. Business owners should find a niche in their industry that has underserved or unmet needs. To find your niche, follow this strategy: Select your target audience, define an unmet or underserved need, […]
Trying to launch and grow a business in a market filled with competitors can be a difficult row to hoe. One way to stand out from the crowd is by focusing on a niche market. A niche market is a hyperfocused target audience that needs a specific product or service. Identifying the needs of a […]
As economies worldwide continue to adapt to the effects of the COVID-19 epidemic, businesses have been slowly coming to terms with a new normal, one that has seen many of them close shop or operate under severely compromised circumstances. For some entrepreneurs, however, it’s not been all doom and gloom. The crisis has either given birth […]
The main advantages of digital signage for businesses from Adam | October 9, 2021 Even though we live in a fast-paced digital age of instant information and communication, in business we still cling to beautiful and interesting phrases like “hang a shingle” when starting our own startup company. Well the days of singles are long […]
Since its launch in 2006, Twitter has gone from a punchline about sharing what you ate for lunch with the world to an unavoidable part of online communication. And Twitter’s reach is only growing. In Q3 of 2020, Twitter boasted 187 million monetizable daily active users, a 29% increase over the previous year. In this […]
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Google added a new business attribute to the Google My Business console. You can now indicate if your company is Latinos owned and if so you can add this attribute to your company profile and highlight it in Google Search and Maps. When you log in to Google My Business, click on your company, go […]
In 2019, the 10th Annual Small Business reached Saturday with a an estimated $ 19.6 billion in reported expenses. What should that look like in 2020? Nobody really knows for sure, but with the era of social distancing, opportunities arise and there is no one more resilient than a small business owner. While it is […]
Opinions expressed by Entrepreneur contributors are their own. There’s a particular challenge associated with being an industry pioneer; you have to create awareness of a problem as well as its remedy. In some cases you’re filling in a well-known gap with an easily understood solution. In others, your product or service is more subtle, and […]
6 reasons Instagram is a great marketing tool for your business from Adam | September 26, 2021 It’s no secret that social media has become a huge part of our lives. According to a recent study, the average person spends 29 minutes a day on social media sites. This may not seem like a long […]