Most Vital Advantages of Digital Signage for Enterprise

Even though we live in a fast-paced digital age of instant information and communication, in business we still cling to beautiful and interesting phrases like “hang a shingle” when starting our own startup company. Well the days of singles are long gone and now we live in a time that is of modern digital signage, and those who oppose the move to digital signage are missing out on its many benefits.

1. Consumers respond to digital signage

Print ad sales suffer because most people just don’t answers to them more. Given that print publications are generally in decline, people don’t have to react because they don’t even see it. Even if the print is placed on signage, people will be less responsive. Digital signage, on the other hand, generates around 400 percent more views than any type of static display.

Digital signage is more effective in getting customers to act. Many customers report entering stores because the sign caught their attention on the street.

2. Consumers remember what they see

When using digital signage, your target customers are sure to remember much more of what they see. Nielsen studies have shown that around 75 percent of respondents remember seeing digital signage in the past month, and 60 percent remember seeing one in the past week. When consumers remember digital signage they have seen in the past few weeks or months better than their own everyday affairs, it is a sure sign that they are working well.

3. They are easy to update and can be timed and targeted

Can you imagine the noise and cost of constantly putting up and dismantling different print signs day in and day out to get all of your targeted messages across at the right time? It would be an endless, wasteful, and thankless task, and it would leave you penniless at the end of the month. The content of digital signage can be easily changed, instantly.

You can notify your customers of items that are selling out quickly, items that are on sale, special offers, or upcoming events, and you can direct those messages to nearby pedestrian traffic and passing cars at different times of the day. In the early morning and late afternoon you can attract the glances of commuters and during the day the searching glances of tourists or other locals doing their daily errands.

4. It provides an addicting distraction while customers wait

If your company’s customers are queuing or waiting for service a lot, digital signage can keep them updated on interesting things about your brand while they wait. Customers are more willing to wait when reading digital signage because they don’t feel like they are waiting.

Indeed, market research shows that 84 percent of consumers said digital signage content helps them “pass the time faster”. In addition, 70 percent of those polled in the same Kantar survey said they would look at digital displays at a checkout counter.

5. Cut costs

Digital signage can come with a slightly higher set-up cost, but once you set it up, it starts to pay for itself in savings very quickly. The costs for older forms of signage always arise in the design, creation and replacement of the old with new. The screens that you get for your digital signage cost some capital at first, but then you can display many different campaigns on them over and over again, switch between different content and update instantly via a connected computer.