Google bans advertisers and publishers who make false claims about local weather change

Google announced the From December 6, 2021, climate change deniers will be banned from advertising or being a publisher or creator on its network. Google announced that it is “announcing a new monetization policy for Google Advertisers, publisher and YouTube creators banning the promotion and monetization of content that contradicts the established scientific consensus on the existence and causes of climate change. “

This includes content relating to climate change as a hoax or a scam, claims that deny that long-term trends show global climate warming, and claims that deny that greenhouse gas emissions or human activities are contributing to climate change, the search company explained.

How does Google rate the content? Google said, “In evaluating content for this new policy, we carefully consider the context in which claims are made and distinguish between content that states a false claim as fact and content that reports or reports on that claim discuss these. ” “We will continue to allow advertising and monetization on other climate-related topics, including public debates on climate policy, the different effects of climate change, new research and more,” Google wrote.

Google consults with “authoritative sources” on customer science and has experts from the Intergovernmental body of the United Nations on customer switching Evaluation reports involved at some level.

Google uses both automated tools and human reviews to enforce this on publisher content, Google-served ads, and YouTube videos that are monetized through the YouTube affiliate program.

Google sent Enforcement begins on December 6th. It says, “The Google Ads Unreliable Claims Policy is being updated to include a new policy that bans content that contains climate change claims that contradict scientific consensus.”

Violations of this policy will not result in immediate suspension of your Google Ads account without notice. According to Google, a warning will be given at least 7 days before your account is blocked.

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