Struggling to keep on top of all the different social media video specs? We were, too. Social platforms change like the tides, with algorithms and best practices updating constantly. That’s why we’ve made it our mission to be the go-to resource for all things social media, including up-to-date social media video specs. Read on to […]
The Social Media Landscape in the Machinery Industry The days of solely relying on traditional marketing methods are fading, and companies within the machinery sector are increasingly recognizing the value of a strong online presence. In this article, we will delve into the strategies and successful campaigns used by machinery industry players to harness the […]
Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. You’ve got the skills, you’ve created a kickass resume and portfolio, you’ve scheduled an interview. Now, the final step to securing the job is answering the questions your potential new employer fires at you. Then, you can […]
As much as you might love marketing your brand with billboards or radio ads, the fact is, social media for business has to be part of your marketing strategy in 2023. Sorry! Social media is an essential way to reach your customers, gain valuable insights, and grow your brand. If you’re avoiding this powerful communication […]
Picture it: you’re on an expedition to find and photograph the rare mountain gorilla when suddenly, a band of them appear. Do you run straight for them, yelling with excitement? Maybe you try tossing them their favorite snacks. Or maybe you should try ignoring them entirely. This dilemma is basically what social media marketers face […]
Promoting Your Podcast: Social Media Strategies for Success by Adam | September 5, 2023 In today’s saturated digital ecosystem, creating a podcast is only half the battle. The real challenge lies in promoting it and capturing a loyal audience. Social media, with its vast reach and dynamic platforms, offers unparalleled opportunities to amplify your podcast’s […]
A woman looks at her mobile phone in the evening Photo: Christoph Soeder/dpa (Photo by Christoph … [+] Soeder/picture alliance via Getty Images) dpa/picture alliance via Getty Images Last week, Washington Post reporters Naomi Nix and Sarah Ellison published a piece titled, “Following Elon Musk’s lead, Big Tech is surrendering to disinformation.” Facebook, YouTube, and […]
Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. Cultivating deeper connections with and between your followers can inspire brand loyalty and boost brand awareness, engagement, growth, and reach — not to mention that it feels really great to bring like-minded people together around a shared […]
Question: How many social media platforms should a local business be using? Realistically, it is a challenge to manage multiple platforms well with the limited resources of a small business. – Keegan Edwards There’s no end to the tasks small business owners have to juggle daily. When you’re managing everything from strategy to sales, adding […]
Ever wonder if your business’s social media strategy is actually helping you achieve your goals? Social media KPIs allow you to measure and prove the success of your campaigns in a reliable way. Think of KPIs as predetermined targets to track how you’re doing. By tracking metrics like engagement, follower growth, and conversions, you get […]