7 Proven Paths to a Successful Social Media Outcome In the digital age, a strong social media presence can be the lynchpin of success for businesses, influencers, and brands alike. However, with an ever-growing array of platforms and an increasingly discerning audience, the quest for meaningful social media engagement can seem daunting. Here, we distill […]
Wondering how to manage social media for your business when you don’t have the bandwidth or budget? Many small business owners struggle to balance social media with other responsibilities. Payroll, product development, and customer service often take precedence over managing multiple social media accounts. Yet, research shows that more than 40% of digital shoppers research […]
With so many social platforms to manage, it can be tempting to post to all social media at once. Is this possible? Technically yes. Is it a best practice? Not exactly. With the right tools in place, you absolutely can schedule your content to multiple social media accounts at once — as long as you […]
X might soon adopt a subscription-based model similar to a tiered service of streaming videos (Photo by Harun … [+]Ozalp/Anadolu Agency (Getty Images). Anadolu Agency by Getty Images Subscribers will soon be able to choose to pay more for fewer ads on the platform that was formerly Twitter. Bloomberg initially reported that Elon Musk’s X […]
Get the need-to-know highlights from the social media industry that happened the week of October 2-6. 1. Agencies Rethink Meta’s Platforms Digiday reports a decline in agency investments in Meta due to diminishing returns. This could lead to lower advertising competition and costs on Meta platforms. 2. Meta’s Subscription Model WSJ unveils Meta’s ad-free subscription […]
Several weeks ago some businesses were seeing that they could edit their social profiles within Google Business Profiles. But most businesses did not have access to this feature. Now it seems to be rolling out to all businesses. Darren Shaw noticed it was available for his business and posted about it on X, saying this […]
7 Ways to Use Social Media to Help Research and Buy a Car Buying a new car can be a daunting task. With so many options out there, it can be difficult to find the right vehicle for your needs and budget. But social media can be a great tool for researching and selecting the […]
Audience member G.O. Burton watches the Meta Connect Developer Conference keynote while wearing … [+] Ray-Ban Meta 2nd generation smart glasses at Meta’s headquarters in Menlo Park, California on Wednesday September 27, 2023. (Photo by JOSH EDELSON / AFP) (Photo by JOSH EDELSON/AFP via Getty Images) AFP via Getty Images Watching a livestream feels a […]
B2B social media marketing can be an effective way for brands to build awareness, strengthen relationships, and close sales. But B2B social marketers face unique challenges when it comes to tone and content mix. So, how do you use social tools to bring in (and keep) followers, create engagement, build brand awareness, and fill your […]
How Influencer Monet McMichael Deals With The Challenges Of Social Media Fame by Adam | September 28, 2023 [unable to retrieve full-text content] Monet McMichael is a beauty and makeup influencer who regularly engages with more than five million of her followers.