Social media had a pretty interesting year, from the rise of the creator economy to the constant addition of new features and the dozens of X alternatives that came and went. We predicted a lot of it but not all of it. To understand how much changed, it’s important to reflect on the year, especially […]
Mastering Social Media Marketing in Real Estate Buying a home can be one of the most important investments a person can make. Clients will have a thousand questions to ask. They expect answers that can help them make decisions through the entire process. This means that buyers are looking for someone with more than just […]
Social listening tools are some of the most important for any social media marketer to master. Why? Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, […]
Will Moving to Florida Make You More Social? by Adam | November 13, 2023 Florida has now surpassed New York as one of the hottest housing markets in the United States. In the past decade, the state has seen a tremendous growth in population, spanning across the entire state. Even the smallest municipalities have seen […]
When I was building a social media audience for an e-commerce company I ran a few years ago, the go-to options for monetizing that audience never appealed to me. It felt like advertising or brand sponsorships would water down the content. Plus, I never liked the idea of monetizing an audience for the sake of […]
The current leading social media platforms – Instagram, Facebook, TikTok, and X – are beginning to develop and test paid models for their platforms to eliminate advertising. Social media platform X, formerly known as Twitter, has already started testing this billing model with X users in New Zealand and the Philippines. A fee of $1 […]
Synergy, disruption, omnichannel: The three prongs of every mid-2000s marketing plan. We’re more evolved now, right? In 2023, social media integration goes beyond buzzwords and is the fundamental piece of every successful digital marketing strategy. Social-led brands continue to build more loyalty and attract more new customers and followers than brands marketing the traditional way. […]
Need help planning your Valentine’s Day social media posts? Social media managers are some of the most creative people in the business, but even the pros need a little inspiration from time to time. If you’re fresh out of ideas or simply looking for inspiration, these Valentine’s Day social media campaigns and posts can help […]
Group conversations can be very tricky. Groups come with a lot of moving parts. No one can predict exactly what someone else will say, who will show up, or where you’ll even be. While that’s part of the fun of being in a group, it can be stressful if you’re not sure how to behave […]
Social media calendar software is a must for any social team. With multiple platforms to manage and audiences in multiple time zones, it’s simply not realistic to post your social content on the fly to each account. (You need to sleep sometime, right?) A social media calendar tool eases the pain by centralizing your social […]