Ahoy, social media sailors. To navigate the choppy seas of social media, you need to do some solid content planning before you set sail. The most seasoned social sailors know that you must carefully chart your course before stepping on the ship. Without a content plan, you’re blindly casting yourself into an ocean of content, […]
Spoiler alert: it’s not organic vs paid social media – it’s organic and paid social media. Businesses often grapple with which to focus on, but that mindset ignores the value of both organic and paid social media to enhance the success of your overall marketing strategy significantly. Both approaches require different methods but will be […]
Unique circumstances will forever mark the first half of the 2020s, but those alone won’t capture the decade’s legacy. A layer deeper, we see how the events accelerated new trends that shape our world today, like the rise of solopreneurship. A solopreneur is any business driven exclusively by one person. Modern solopreneurs commonly run their […]
People are spending more and more time online, and social platforms are still rising in popularity, and utility, in many ways. But which countries spend the most time online, and which are more reliant on social media than others? The team from Electronics Hub recently put together this visualization, based on data published by Datareportal, […]
Each year, fresh ideas, concepts, and technological innovations shape the creative design landscape. These influences give rise to a wave of new graphic design trends, revolutionizing how we conceive, craft, and engage with art. Many of these graphic design trends infiltrate the realms of business and marketing. Some influence web design, some make their way […]
Opinions expressed by Entrepreneur contributors are their own. One of the most exciting PR approaches today is thought leadership. By showcasing their expertise, thought leaders establish themselves as authoritative and trustworthy sources in their industry. Some of the most common methods used in a thought leadership campaign are podcast appearances, guest posts, and contributorship programs. […]
The new social media app, Airchat, which has attracted high-profile users and investors from OpenAI’s Sam Altman to Accomplice VC’s Jeff Fagnan, is currently a calm departure from the usual cacophony of chatter on social media — even as it puts users’ voices front and center. Airchat first launched in mid-2023 and is still invitation-only. […]
Although my brother and I started our womenswear brand KESTAN as an e-commerce company, the real breakthrough for our online presence came when we opened our first brick-and-mortar store. Our retail stores succeeded because we were able to deliver an entire brand experience rather than just be content to try and sell products. We were […]
Exploring the Best Social Media Platforms for Social Media Marketing in 2024 Social media marketing has become an indispensable tool for businesses worldwide. In an era dominated by digital connectivity, leveraging social media platforms effectively can significantly impact brand visibility, engagement, and ultimately, revenue. As we step into 2024, the landscape of social media continues […]
Connecting the Dots: Uniting SEO and Social Media Strategies for Stronger Brand Identity In the fast-paced digital marketing domain, search engine optimization (SEO) and social media represent two fundamental elements that shape a brand’s online identity. Each plays a pivotal role, yet when they converge into an effective seo strategy, the combined effect amplifies the […]