Mastering Social Media Marketing in Real Estate

Buying a home can be one of the most important investments a person can make. Clients will have a thousand questions to ask. They expect answers that can help them make decisions through the entire process. This means that buyers are looking for someone with more than just real estate license credentials. 

 

They need to know that agents really care about protecting their interests. If you’re a real estate professional, social media is an excellent way to communicate with your clients. Social media can also offer ways to monitor how your clients react to your interactions with them. This can help you tailor how you engage with them. There are a number of excellent ways you can provide the best services possible through social media.

 

Share Property Listings

 

There are a number of popular social media venues where you can share videos, photos, and detailed descriptions. This gives you an opportunity to reach broad audiences that can help attract renters and buyers. People interested in buying can take their time and browse through your entire portfolio and respond with questions or ask for more information. Keeping all your active listings updated and in one easy-to-find spot will help push more traffic your way, too! 

 

Present Virtual Tours

 

Social media virtual tours allow customers to experience the amenities of a home without having to travel. You can also reach a much broader audience of potential buyers. Virtual tours are also available 24/7. This allows potential buyers to browse at their own convenience and review homes that interest them. They can compare properties side by side, which gives them much more information to make better decisions.

 

Share Your Expert Advice

 

You have a lot of expert advice and experience that can benefit your clients. Social media is the perfect tool through which you can share tips, and advice, and answer their questions. It can help establish you as a knowledgeable expert and someone clients can trust. Schedule posts and remember not to post too much. Find a good balance of useful and relevant information to share. Your clients will appreciate you for being thorough. The goal is to educate and not to sell. Always respect their privacy, and never ignore their feedback.

 

Share Testimonials and Reviews

 

Share client testimonials and reviews on social media. This shows clients that you’re successful in your work. People do respect the opinions of others. Always provide the best services possible, and testimonials will tend to be positive ones. It helps too if you’re involved in local community activities with organizations your clients can relate to.

 

Provide Informative Neighborhood Profiles

 

It’s good to showcase schools, restaurants, parks, shopping centers, churches, libraries, and anything that can help your clients learn more. Include market reports that will keep clients updated on property values, homes on the market, and other important stats. You can use social media in a number of beneficial ways by providing valuable and useful information to clients. They’ll appreciate all your efforts. They’ll share their positive experience with others as well, which will bring more customers your way.