In early 2021, we started talking about building a new tool at Buffer. We wanted to build a new feature to allow our customers to create beautiful micro sites easily. We wanted to create a simple, intuitive, and delightful experience. This new feature would be the first time we’d venture beyond focusing on purely social […]
We see Googlers over the years downplay, nullify and even mock some SEO metrics. They’ve done this with third-party tools and their own tools – heck, that’s why they did away with the toolbar PageRank metric. But why do Googlers dislike these SEO metrics? John Mueller of Google explained on Twitter that his issue with […]
Google has added a section to the Google Business Profile Performance Metrics (formerly Google My Business Insights) for products. This section shows you how your products performed in Google Maps and local search. It shows you how many people viewed your products and what your top products are. Syed M. Amir Hassan posted a screenshot […]
How audience-based reach metrics in-flight can boost ROI – Nielsen Pilots need real-time information to tell them how well their aircraft is performing and whether it’s on course to arrive on time or earlier, using airspeed indicators, altitude indicators, altimeters and more. Landing in the desired place is the ultimate goal. The goal of in-flight […]
When it comes to the Google page experience update and its metrics, Google may in some cases split up the scores/metrics it has into different sections of your site. It might go by template type, like all category pages, all product pages or it might go by internal linking structure for sections of the site. […]
A couple of weeks ago we reported that Google has a new set of ranking factors specific to the Google Shopping tab named the Shopping experience scorecard program. The concern was that merchants are asked to feed these metrics to Google and that the merchants will only feed positive scores, potentially manipulating the metrics and […]
Stop the guesswork when it comes to your website. With newly added Pages metrics right within the dashboard, you can see how many people are visiting your pages, and whether the content is compelling enough to inspire action. In the last several months, we’ve released some exciting updates for ActiveCampaign Pages, improving the high-converting site […]
Stories disappear after 24 hours. But with a solid understanding of Instagram Story analytics, you can ensure they have lasting impact. With top of the feed placement, links, and interactive stickers, Instagram Stories are a prime channel for brands to drive awareness, traffic, sales, and engagement. Learn how to measure Instagram Stories analytics and which […]
Ecommerce businesses can’t grow their sales without relevant data and actionable insights about their customers and marketing campaigns. The right metrics will tell you when something is working and when it is not. The ActiveCampaign ecommerce dashboard displays metrics for all of your connected ecommerce stores so you can easily understand your online store’s performance […]