The average Joe clocks in around 2 and a half hours daily on social media, mindlessly scrolling, liking, and engaging. That’s a vast ocean of attention your business needs to be swimming in! Imagine every scroll, every pause in that endless feed as a chance for your business to shine, to grab Joe’s attention and […]
A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. The more specific your plan is, the more effective it will be. Keep it concise. Don’t make it so lofty and […]
After expanding access to its option to add social media profiles to your Google Business listing back in October, Google has now added a new section within its business listings in Search, which displays recent social media posts from your connected profiles. As you can see in this example, shared by Search Engine Journal, Google […]
Whether you’re a startup, a creator, a big brand, or a nonprofit, social media best practices like the ones shared in this post can keep you on top of the social media game. Remember, social media best practices can change fast. So it’s a wise idea to peep the to-do lists throughout the post even […]
Spent $20,000 on a research report only to spin up a landing page, send an email blast, and publish a few press releases? Unsurprisingly, you barely got any reach or leads for your report. That’s the old playbook. These days, B2B companies are taking a social-first approach to distributing their reports, irrespective of their audience. […]
Social media marketing is one of the most intense jobs out there, with the world constantly changing around you. Using tools to organize yourself can be a great way to keep mentally focused on your work and be agile enough to jump into new, uncharted territory that many can’t. Using productivity apps can positively impact […]
A great social media marketing strategy is more than simply getting the word out about your brand. It’s also about nurturing meaningful connections with your customers by becoming part of their everyday lives, conversations, and routines. Get it right, and watch your brand grow in a big way. But what is social media marketing? Why is it […]
Looking for a simple way to structure your social media and digital content strategy? This could help. The team from Adnorml have put together a “7 C’s” approach to social media management, which covers all the key elements using phonetic cues. And while it doesn’t go into depth, each of these points will provide more […]
Social media usage is one of the most popular online activities. Today, there are over 3.48 billion people on social media. According to a recent report, internet users now spend more time on social media platforms than ever before (approximately 2 hours and 16 minutes each per day). If you are a suave entrepreneur, these numbers […]
Social media guidelines are a must for all businesses and brands. Whether or not you use social media at the corporate level, your employees are certainly using social in their private lives. Since work takes up such a large portion of our waking hours, it’s not surprising that people post about their jobs on social […]