Due to advances in digital tech, consumers have an unprecedented number of ways to engage with and buy from their favorite brands. But providing isolated experiences across varying channels won’t cut it anymore. Instead of thinking in terms of individual channels, you’ll need to connect and integrate them to create an omnichannel experience. This post […]
People always tell you that building a business isn’t a quick and easy journey and that the “overnight success” stories you see tend to downplay the years of work that go into creating that success. So, when I started my innovative undergarments company, PerkiesI expected it to be about the journey, not the destination. What […]
When it comes to the Google page experience update and its metrics, Google may in some cases split up the scores/metrics it has into different sections of your site. It might go by template type, like all category pages, all product pages or it might go by internal linking structure for sections of the site. […]
Home Business Magazine Online Sergei Revzin, co-founder of School16 A lot changed throughout the COVID-19 pandemic, including people’s perceptions of work. Between 2020 and 2021, a record number of employees decided to leave their jobs. Many set out to start new careers in different industries. The press deemed this the Great resignation, and it changed […]
A couple of weeks ago we reported that Google has a new set of ranking factors specific to the Google Shopping tab named the Shopping experience scorecard program. The concern was that merchants are asked to feed these metrics to Google and that the merchants will only feed positive scores, potentially manipulating the metrics and […]
That is a wrap – the Google page experience update for desktop is now fully rolled out – as of yesterday, March 3rd. If you are counting, that is a 9-day roll out, which began on February 22nd and ended on March 3rd. Here is the tweet announcing it is done rolling out: The page […]
This week in search, I reported how the Google page experience update for desktop has been fully rolled out. I also posted my monthly Google webmaster recap, for you all to check out and catch up with. Google Search Console’s URL Inspection tool is erroring out for some folks. Alan Kent from Google said no […]
It is time for the March 2022 Google webmaster report, where I look back at the past 30-days of SEO news related to Google and highlight the most important changes over that time period. This month we had a confirmed rollout beginning of the page experience update for desktop, we learned about an update to […]
This week was packed with algorithm and ranking topics but not the typical unconfirmed Google updates. We had Google officially begin rolling out the desktop version of the page experience update, it will take several weeks to fully rollout. I am also seeing an unconfirmed update start to roll out yesterday into today. Google quietly […]
Aleyda Solis did a Twitter. poll thread, multiple polls in a Twitter thread, around the Google page experience update. In short, the poll shows that page experience related metrics, such as core web vitals, is more important to their SEO recommendations despite most saying they saw no impact at all from implementing improvements there. Here […]