While AI-powered content creation is indeed an extremely fast-growing trend in 2023, the scope of artificial intelligence is expanding beyond the written word. Reflecting this paradigm shift, a remarkable 91% of top companies worldwide are steadfast in their investment in AI, recognizing that its applications extend into diverse areas of content creation. From enhancing visual […]
Whether you’re a content manager, SEO expert, or even a growth hacker, you likely need to craft content outlines from time to time (or often) in your marketing routine. Your content marketing team might have reached a level of maturity where creation processes are well-defined and functional. Or perhaps you’re just starting to structure a […]
Google’s Search Liaison, Danny Sullivan, said it is important that there is human oversight when it comes to using AI-generated content. He said this on Twitter after speaking at the Google Search Central Live event in San Francisco last night. Danny Sullivan wrote, “right now, there are well-recognized issues with AI-generated content, so human oversight […]
For the original iTunes version, click here. Google has a bug with the Google News Publisher Center where some publishers’ feeds were days behind, and it seems fixed now. Google said the visibility for HowTo and FAQ rich results would drop significantly for most publishers. Google said don’t delete old content because you think it […]
Danny Sullivan, Google’s Search Liaison, posted a PSA on Twitter that you should not delete old content from your site because you think Google Search doesn’t like old content. He said it is not true, Google Search can find older content to be helpful. So don’t delete helpful old content. Danny Sullivan wrote, “Are you […]
Content repurposing can be a game-changer for your content program. I’m talking about more content, more traffic, more conversions, and less time. Sounds good, right? What if I told you that you could create 2x the high-quality content in 1/2 the time? More content, saved time, and increased traffic? I’m already starting to sound like a […]
This post was updated on September 8, 2022. Email marketing may not be dead, but nobody can deny it’s become a saturated medium. Consumers get messages from their favorite brands every day, and their inboxes are flooded. Recipients can easily ignore your emails, resulting in poor open rates and a less-than-desirable return on investment. Today’s […]
Opinions expressed by Entrepreneur contributors are their own. Over the past few years, content marketing has become both a buzzword and a bonafide strategy for brands to establish credibility with their audiences. However, not every piece of content a brand shares has the same impact. Content pieces that make a difference and truly enhance a […]
Opinions expressed by Entrepreneur contributors are their own. You probably don’t need me to tell you that right now is a tough time to break through to prospects. Buyers are less inclined to make purchases amid the uncertain economy, their teams have been streamlined, and they’re being forced to work with tight budgets. But instead […]
Today, we are thrilled to launch our 4th Social Impact & Diversity, Equity, and Inclusion (DEI) Report for the year 2022. Aligned with our corporate purpose of making marketing better while having a positive impact on the world, our impact strategy centers around three core pillars: people, community, and DEI governance. Rock Content’s Social Impact […]