By now, every business owner and brand manager knows that content is king in digital marketing. But it’s no longer enough to post to a company blog once a week. Not only do you need truly top-notch content in your corner, but you also need a steady stream of it to meet audience expectations, stay […]
In today’s fast-paced digital marketing realm, the skillful creation of content outlines is a cornerstone of success. Whether you’re a seasoned content manager, a savvy SEO expert, or a growth hacker on a mission, the importance of crafting content blueprints cannot be overstated. Now, with the expansion of Artificial Intelligence (AI), a new era of […]
It’s a fact, you need to know your audience for your content marketing strategy to be effective. Unlike traditional forms of advertising, such as newspaper or billboard ads, which target a wide audience, content marketing takes a different approach. It focuses on delivering your marketing message to the individuals who are most inclined to find […]
With social media becoming an increasingly important part of people’s lives and purchasing decisions, consumers expect more than great services and products from the brands they trust. They also want ongoing relationships with those brands and to feel like they’re part of what those brands are putting out there. User-generated content – including blog posts, photos, social […]
Trying to come up with an idea isn’t easy. You’re probably familiar with this common scenario: “I’m hungry. Want to get something to eat?” “Sure. What do you feel like?” “I don’t know, what do you feel like?” “I don’t know, I’ll do whatever. You think of something.” “I don’t know either. Maybe tacos?” “Nah […]
Marie Haynes asked Danny Sullivan, the Google Search Liaison for more clarity on recovering from a helpful content update by “removing unhelpful content.” Danny’s response was that you should “self-assess” your content to understand if you believe it will be helpful to visitors. Marie’s question was pretty detailed, she wrote: Google’s documentation on the helpful […]
In part one, we learned about Jamie Reedy and Jordan Mazza from Amsive Digital and then spoke a bit about e-commerce SEO. In this next part, we talk about publisher and content SEO. Jordan explained they have their own internal ranking signals for content development. Jordan said they look a lot at the new E […]
Marketers are always looking for new ways to do their tasks in less time or in a more streamlined way. And that might be the reason why a platform like WriterAccess always gets people’s attention. WriterAccess allows you to scale your content creation with vetted creative writers, editors, designers, illustrators, and animators with flexibility on […]
Although business agility has always been important, it’s absolutely critical today. With more employees working remotely and freelancers becoming a larger part of how modern businesses get things done, it’s important to be able to adapt to just about any possibility – just like digital-age businesses did during the pandemic. The basic concepts behind business […]
The world of social media and content marketing is a fast-moving space. Any individuals or teams working in those worlds know how essential it is to have the right tools in place to make everyday work flow more smoothly. At Buffer, not only are we writing and publishing blog and social media posts every day, […]