Home Business Magazine Online Websites are no longer just things that businesses should consider. Having a website is essential, especially for startup businesses to pave their ways into the markets. If you are the owner of a startup, getting a well-planned website up and running is one of your top priorities. Why is a website […]
It’s no secret that digital marketing success is all about content production. Content helps brands connect with their target audiences, enhances customer experiences, and drives clicks and traffic through paid and organic channels. But when not created strategically, content can easily fall flat. So how do you make sure that your content actually has the […]
In 2014, I began bringing to life an idea for a product and brand that did not yet exist in the market—elevated, everyday, and American-made paper goods to inspire productivity and creativity. I spent nearly a year fleshing out this idea, prototyping, designing, researching manufacturers, and writing a business plan. It was immediately clear that […]
There are a few core principles that are universal. The sun rises in the east and sets in the west. The speed of light in a vacuum is 299,792,458 meters per second. To create wealth, you must earn more, save more, and invest with intelligence. If you’re reading this article, it’s because you have a […]
When you build a landing page that’s backed by ActiveCampaign’s powerful CXA platform, you can share key information about your business, aim to convert customers through a purchase, or simply engage visitors across their buying journey. ActiveCampaign Pages has seen a lot of exciting updates over the last few weeks, with a specific focus on […]
How to Build New Professional Habits How to Build New Professional Habits It sometimes takes more than just willpower to overcome old habits. Sometimes it takes a little motivation and some expert advice to help you build new habits that stick. Here are some tips on building new habits you can use in your professional […]
One of the biggest problems that many brands face in their digital marketing programs is the silo effect. The silo effect refers to the lack of communication and sharing of information across different groups. Whether it’s because of inefficient tools, poor departmental practices, or other barriers, when there isn’t clear communication, the business suffers. While […]
You probably already know the value of building a community behind your brand: stronger word of mouth, stronger customer loyalty, better organic growth. And yet, I find that many small business owners are not entirely sure how to nurture real communities or don’t believe they can if they don’t have the money to really do […]
The opinions of entrepreneurs’ contributors are their own. The concept of “content marketing” has been around for two decades, but it is only now gaining traction because it has become possible to measure the effectiveness of content. An important metric by which content marketers are judged is engagement – how many people click, share, or […]
Before they ever made a single jacket Paynter Jacket Co. Founders Becky Okell and Huw Thomas spoke about historical couture on Instagram. For her followers it was a community to talk about everything to do with jackets. For Becky and Huw it was product development research. But for the startup world it is simply “Building […]