It’s a pandemic-era tale we’re all familiar with at this point: In March 2020, I was happily growing my PR consultancy when, suddenly, everything freezes. All my clients decided to pause their monthly retainers, and within a matter of weeks I didn’t know where my next penny was going to come from. This experience could […]
By Thomas DeRosa, CEO, Physician Retraining & Reentry getty Marketing a business to a niche target audience is like buying peanut butter. To market successfully, you must reach the right people, which involves first figuring out who those people are and then finding them. Likewise, buying peanut butter for my three children involves figuring out […]
Imagine running your life without Google Calendar or Outlook Calendar. No thanks. If you are a digital marketer, then try to imagine running your content strategy and team without a content calendar. Yikes! A content calendar helps you to manage the process of planning, producing, and promoting content. With a content calendar, you can plan […]
There are two components of successful email marketing: high-quality content and an email list of subscribers. Your email newsletter and other communications can’t go out to an audience of one—or none. An email list, even if you’re starting from scratch with a handful of names, goes a long way in supporting your email marketing efforts. […]
Ask any marketer about outbound marketing, and you’ll probably get the same old canned response: “Outbound marketing is an outdated, interruptive model. Inbound is the way to go.” While it’s true that outbound marketing is interruptive, it’s not an approach you should just throw away. In fact, the most effective marketers take advantage of both […]
Listen to this article in audio format: Want to increase your online presence and reach more customers? There’s no better way to do it than through your own website. The great news is that the process of building a website has become much simpler over the years. As you’re about to see, you can make one yourself without […]
You’ve heard the adage that the best leaders frequently say, “no.” But it’s one thing to hear the advice and another to experience it. I didn’t believe in the power of that phrase until I actually started saying “no” with intention. As a result, I watched my revenue grow threefold while clocking half the hours […]
Opinions expressed by Entrepreneur contributors are their own. Anyone can start a business other boost sales with traditional marketing methods, but to build a fire, you need more than products or services — you need a voice. Hundreds of brands have used powerful branding to attract attention and entice people to learn more about their […]
In any business, whether you’re starting up or have been established for years, it’s important always to be looking for ways to improve. To build a stronger, more niche-focused business, consider targeting specific types of customers and catering your products and services to them. This can help you stand out in your industry better and […]
Very few organizations don’t have a goal of boosting sales. It’s pretty much imperative. To keep growing your company, you’ve got to have revenue flowing in, which comes from new or repeat sales. Straightforward, but unfortunately, many sales teams take this to mean they simply need to work harder at what they’re doing. Sometimes, however, […]