Google announced a bunch of new things for Google Discover Ads yesterday. They include that the Google Ads Editor and Google Ads API now support Discovery ads, there are new audience insights at the Discovery campaign level, and new support for images with text overlays. (1) Google Ads Editor and Google Ads API now work […]
Even if you’re a complete and utter newbie in the world of affiliate marketing, you still understand that it’s vital to launch your ad campaign in order to get the word out. As a result, you’ll want to use smart targeting strategies to reach your audience… but more on that later! Before we discuss smart […]
Sponsored In 2022, reaching a niche market has never been easier. Niche Marketing is a marketing strategy that targets a specific area of your audience segmentation. Your brand can then appeal to the smallest audience possible and increase your client relationship by reaching them directly. With the rise of online spaces designed to target niche […]
30-second summary: Are you confident about how your target consumer moves in the three stages, awareness, consideration, and decision? A website that features content only suited to the first stage of awareness will struggle to convert, whereas a site only focused on conversions may struggle to get any traffic to convert in the first place […]
The other day, Google Ads Liaison, Ginny Marvin said that audience signals are used to only “jumpstart” your Performance Max campaigns. It turns out that Google Ads may continue to use these signals to inform Google’s systems over the campaign lifecycle. Let me share the tweets on this and then Greg Finn’s follow up with […]
Opinions expressed by Entrepreneur contributors are their own. In the ever-competitive travel and tourism sector, and now more than ever before, companies need to supercharge marketing Efforts to drive traffic and achieve a competitive edge. One method I’ve found that produces reliable results is affiliate marketing. A robust travel affiliate network engages a dynamic team […]
Many small businesses struggle to compete with big e-commerce brands, such as global giants Amazon and Walmart, who seem to rule the whole world. Their lower prices and affordable shipping have made it difficult to compete; for some time, this created a challenging scenario for local community stores. Enter The “Buy Local” Movement In an […]
Have you ever thought about marketing to a niche audience? It’s no surprise that businesses want to get as many customers as possible. That’s why most of them want their products and services to cater to a wide range of people. After all, it wouldn’t make any sense to serve the needs of a select […]
Last Black Friday, Generation Z (9-24 years old) proved that they are spending more money than any other generation before. But at the same time, the data show that Brands lose opportunities to these young people. Would you like to know why and how not to lose these sales? Follow this post. According to the […]
As you have no doubt read many times before, Generation Z is and will be an increasingly critical market for all businesses be the largest generation of consumers in the world. Which of course makes sense. This is essentially how time works – when younger people grow up, become adults and employees, and therefore become […]