Know your audience. Know your audience. KYA. Every marketing blog post in the history of the world has “know your audience” in it somewhere. But…it’s kind of a lie. Don’t get me wrong—understanding your audience is crucial. If you do it well. The problem is that the term “know your audience” has been thrown around […]
When you’re ready to shift from the learning to the growth phase of your creator journey, certain things need definition – who exactly your audience is, what exactly you say to them, and how exactly you get that information across. The definition of “growth” definitely varies, referring to audience size or revenue, or sponsorship slots […]
This interview is part of a series called Creators Unlocked that delves into the world of content creators to uncover the stories behind their social media posts. From Twitter to TikTok, the articles aim to offer insights and learnings for aspiring and established creators while also offering a glimpse into the lives of those behind […]
People are looking for you. They want what your company has to offer. They believe that YOUR product or service has a very good chance of solving their problems and relieving their pain points. So how do they find you? How do you make yourself visible to prospective clients, to those people who are looking […]
Everyone knows the feeling of sitting on the couch with drinks and snacks waiting for the next episode of your favorite show to come on. As the opening credits begin, an air of excitement builds up and keeps you coming back week after week. What if your content marketing strategy could elicit the same response? […]
Google is more than just the king of search engines when it comes to today’s digital marketing landscape. The search engine giant is also responsible for offering marketers some of the most effective, accessible tools out there today. Google is perpetually looking for ways to make a marketer’s job even easier and more intuitive, as […]
By Thomas DeRosa, CEO, Physician Retraining & Reentry getty Marketing a business to a niche target audience is like buying peanut butter. To market successfully, you must reach the right people, which involves first figuring out who those people are and then finding them. Likewise, buying peanut butter for my three children involves figuring out […]
Sponsored In 2022, reaching a niche market has never been easier. Niche Marketing is a marketing strategy that targets a specific area of your audience segmentation. Your brand can then appeal to the smallest audience possible and increase your client relationship by reaching them directly. With the rise of online spaces designed to target niche […]
Specialized Desanders Inc., headquartered in Calgary, Canada, is a leading oilfield equipment company that specializes in engineering, assembling, distributing, and servicing patented, high-pressure equipment that efficiently removes sand and other solids during the well flowback and production process. The Challenge: Specialized Desanders targets a very niche segment of the oil & gas market; because of […]
Marketers love data and TikTok is providing it in detail with their new Audience Insights Tools. You can now dig deeper into your audience and what they’re watching to help you generate ideas and better structure your campaigns. The new tools provide you with a range of demographics, including age demographics from 18-24, right up […]