Finding the perfect social media management tool can be a challenging task, with numerous options and features to consider. As a (let’s face it) biased Buffer employee, I’ve tried my best to compare the two from a neutral point of view to help you make an informed decision. In this article, we’ll explore the key […]
It’s the Friday before a long weekend, which means that it’s time for companies to drop their latest bad news, and LinkedIn has used the opportunity to quietly phase out a couple of creator featuresincluding carousel posts, profile videos, and its in-image linking option. LinkedIn has sent a letter to creators with a brief explanation […]
Developing a unique, powerful brand voice is the best way to create consistent and compelling content across all channels. Defining your brand voice forces you to think about who you are as a brand and what you really stand for. It also requires you to think about your audience and what matters most to them. […]
a coalition of 17 music publishers—including Universal Music Publishing Group, Warner Chappell Music … [+] and Sony Music Publishing—filed a $250 million lawsuit against Twitter for “massive copyright infringement.” (Photo by Chesnot/Getty Images). Getty Images Earlier this week, a coalition of 17 music publishers—including Universal Music Publishing Group, Warner Chappell Music and Sony Music Publishing—filed […]
Welcome back to Creators Unlocked, a series where we interview creators about their best practices. Today, we’ve got Ayomi Samaraweera, TikToker and creator economy startup founder, on the docket. Ayomi’s journey as a creator immediately stands out because she didn’t start in the creator economy as a TikToker, as many do, but as a TikTok […]
If you bought a Google Domains URL with an intention of building some cool new website, things could be changing, with Google selling its domains business to Squarespace for $180 million. As reported by Bloomberg, Google’s getting out of the domain naming racket, as it continues to cut costs, and re-focus on other, more future-facing […]
People apply to companies, not jobs. Using social media for hiring — a.k.a. social recruiting — reaches more qualified candidates and builds your employer reputation. Experts say 2023 will continue to be a job seekers’ market with 90% of hiring managers currently struggling to fill open positions. So where are the best candidates? Scrollin’ social: […]
Social Commerce Success: Integrating Social Media into Your Magento eCommerce Platform This article explores the strategic integration of social media into a Magento eCommerce platform and highlights the numerous benefits it brings to businesses. By seamlessly connecting social media channels with your Magento store, you can enhance brand visibility, drive website traffic, boost customer engagement, […]
In a study to understand why certain individuals (called “Visible Experts”) suddenly rose to become top voices in their fields, Hinge Marketing found that most of them were no more skilled or talented than others in their profession. What did make them different was how they communicated their work. At its core, that’s what personal […]
So what to make of new Twitter CEO Linda Yaccarino‘s PR-speak version of her approach to managing the app? Yesterday, Yaccarino published a series of tweetsin which she outlined why she chose to come work for Twitter under new owner Elon Musk, and what will guide her decision-making at the app. And most of what […]