This could be interesting. Instagram is experimenting with a new option that would enable users to add their own images and videos to an existing post, facilitating more direct collaborations in the app. As you can see in this example, shared by app researcher Alessandro Paluzzi, when switched on, the new option would enable post […]
Social proof starts when you’re envious of Little Johnny’s new kicks in first grade and ends… never. It’s the secret sauce in every successful marketing campaign. As marketers, we often measure KPIs like engagement rate, net follower gain, and reach without once thinking about the main driving force behind all of these: Social proof. As […]
Twitter Looks To Bring Advertisers Back With Expanded Ad Features, Months After Top Advertisers Left The Platform In Mass Topline Twitter, now called X, has announced a partnership with X on Tuesday. expand brand safety measures for advertisers on the platform—which has been battered by decreases in ad revenue since Elon Musk acquired Twitter last […]
After randomly deciding to count how many articles I had written 1.5 years into my time at Buffer, I realized I was about to hit 100 articles written for the Buffer blog. It’s an awesome milestone, and I wanted to share the feeling of accomplishment. So I tweeted and posted on LinkedIn about it and […]
Looking for ways to maximize your engagement on X, and tap into the latest algorithm shifts? The X algorithm is being updated regularly, in alignment with Elon’s X vision, and the latest changes could have an impact on your posting strategy, based on what the X team are looking to incentivize. X user @NFT_GOD (“I […]
For social media marketers, understanding the effectiveness of your online campaigns is crucial for achieving real impact. Enter UTM parameters—simple fragments added to the end of URLs that provide invaluable insights into the performance of your social media efforts. UTM parameters provide three key benefits: Measuring the ROI of social media posts Providing precise tracking […]
Elon Musk Says Fight With Zuckerberg Will Be Livestreamed On Twitter The combination of images below shows Elon Musk, Tesla CEO Elon Musk, and Facebook CEO Mark Zuckerberg. … [+] Musk. (AP Photo/Manu Fernandez, Stephan Savoia) Copyright 2023 The Associated Press. All rights reserved. Elon Musk announced that his upcoming fight with Meta’s Mark Zuckerberg […]
Nobody wants to hear they’re outdated… stale… or old. That’s exactly what we had to face, though. Throughout the days, months, and years, our Help Center, where we keep up to date articles about Buffer for our customers, had become just that.Don’t get me wrong, there’s a ton of great content in there. That’s the […]
It’s been in testing for some time, but now, X Spaces users can log in as a speaker on desktop, providing another way to engage in the platform’s audio chats. As you can see in this example, users can now send a request to speak via the desktop version of the platform, providing another way […]
In the fast-paced Twittersphere (or is it the X-sphere now?), knowing the right Twitter hacks can be a huge advantage. Only 43% of marketers promote their business on Twitter, meaning there’s market share to grab. Having a few tricks up your sleeve can help you save time and maximize every opportunity. It doesn’t hurt that […]