Social proof starts when you’re envious of Little Johnny’s new kicks in first grade and ends… never. It’s the secret sauce in every successful marketing campaign. As marketers, we often measure KPIs like engagement rate, net follower gain, and reach without once thinking about the main driving force behind all of these: Social proof. As […]
Tag Archives: Proof
In the first part I talked about Charley Spektors background and the joy of working on the Home Depot project and link building. In the second part we talked about the Search Console, which helps us optimize keyword opportunities and the importance of content pillar pages. (0:14) Search Console vs. Google Ads & Other Tools: […]