Charley Spektor within the Google Search Console in comparison with different Tools & Proof of Idea search engine marketing

In the first part I talked about Charley Spektors background and the joy of working on the Home Depot project and link building. In the second part we talked about the Search Console, which helps us optimize keyword opportunities and the importance of content pillar pages.

(0:14) Search Console vs. Google Ads & Other Tools:

He said the discrepancy between what you see in Google Search Console is huge when compared to Google Ads keyword tools and even other third-party tools. He explained why, in his opinion, this is more likely to be the case for niche businesses. When the search volume is low, these tools can find it difficult to get accurate information and data. Because of this, you hire SEOs who can interpret the data in the tools and develop strategies that will make a difference.

The Screaming Frog tool is a quick way to find gaps by crawling your competing pages. You can quickly see in a word cloud, then you can dive in and see what type of keywords you should be targeting and what terminology they are using. As you can see, using multiple tools together and getting the details you need really takes an expert.

(6:11) Google MUM algorithm:

We then talked briefly about Google MUM and how Google is using it to unify how people search for COVID vaccine names. The big question is how MUM can be used to influence potential pillar pages for content, or maybe it doesn’t influence it. But Google still has a long way to go, but they are still making great strides.

(9:59) SEO content index:

We then talked about how to do little things with content and SEO to see if proof of concept content actually ranks on Google. And if something works, you can build more on it from there. This can help customers decide whether to work with you and spend more with you. He said 20% of the content works very well, but 80% of that content works well or not well. So you need to test enough content using this proof-of-concept method. So you have to keep testing and trying out more and more because you don’t know what works.

You can find out more about Charley Spektor at saratogab2b.com.

Part three is next week!

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Forum discussion at Youtube.