Category Archives: Social Media Marketing

X Artistic Instagram Threads Concepts [Free Threads Generator]

Instagram Threads rocked the internet when it debuted in early July 2023; the Meta-owned alternative to Twitter (recently renamed X) racked up more than 100 million users within hours of its launch. Instagram Threads is a text-based conversation app. You can create posts with up to 500 characters, and add links, photos and videos, too. […]

Introducing Our New Roadmap: Buffer Suggestions

At Buffer, we are very fortunate to receive hundreds of feature requests every month. Our community is eager to help us improve, and it’s an absolute blessing. We’ve experimented with different processes for incorporating user feedback and ideas into our product and keeping our community informed of real-time updates, but it can be challenging to […]

Instagram Adds New Music Choices, Including Soundtracks for Collaborative Posts

Music on static posts or profiles feels very MySpace, but maybe there’s a place for it, and maybe, making people listen to some Jack Jones track over your holiday snaps will improve the viewing experience. Instagram seems to think so, as it’s adding another music element, with users now able to add a song that […]

What You Have to Know About Instagram Broadcast Channels

If you’ve seen several messages saying, “@username invites you to join their Broadcast Channel,” you’re me over the past few months since Meta announced the feature in February 2023. What was once a trickle is now a flood as Instagram opened its Broadcast Channels feature to (almost) every user in June 2023. So what’s this […]

On Elon Vs. Zuck, and Elon’s Use of Controversy to Maximize Media Consideration

*Sigh* Okay, let’s talk about the Elon vs. Zuck fight. As you’ll undoubtedly recall, back in June, X owner Elon Musk tweeted that he’d be “up for a cage match” with Meta chief Mark Zuckerberg, in response to the news that Meta was planning to launch a new X rival app, ahead of the release […]

Does AI Write Higher X (Twitter) Posts Than Humans?

At this point, you’ve heard it all about AI. AI can help you write better. AI can help you create faster. But can it help your social captions perform better? As a busy social media marketer, anything that promises to make the content creation process easier and faster is appealing. And with tools like ChatGPT making […]

How We Run Performance Evaluations At Buffer And Why I Have Combined Emotions About Them

For many years, as a small startup, we did not do any sort of formal performance reviews. Instead, we did regular one-to-one meetings between managers and teammates, usually on a weekly basis. We also gave feedback to each other openly and regularly. (We even experimented with doing feedback transparently, but we went away from that […]