Using e-books in content strategy is nothing new. For years, digital marketing has been using this type of rich material to educate and demonstrate value within Inbound Marketing strategies. Right here, on our Rock Content blog, you will find dozens of posts recommending the use of this resource in your marketing strategy. However, with increasingly […]
Opinions expressed by Entrepreneur contributors are their own. Anyone else tired of playing the social media game? Recently, I’ve been feeling overwhelmed with the platforms, the content and the rat race to produce more and be seen more — which ultimately seems to be spiraling into more and more virtue signaling. As the New York […]
Opinions expressed by Entrepreneur contributors are their own. We likely can all agree that new employees need to be onboarded correctly to succeed at a company over the long term. But I’ve also found over the course of running my PR firm that the same holds true for clients. If you want to have a […]
Sometimes it can feel like there’s just one way to do something. You had an idea, figured out a strategy, and began to execute on your vision. It took lots of work to get to the execution phase, so shifting directions — or heaven forbid, turning around — can feel like a nonstarter. But very, […]
Opinions expressed by Entrepreneur contributors are their own. As artificial intelligence (AI) becomes more sophisticated, it’s not just businesses and consumers who benefit. Fraudsters also exploit AI to outmaneuver programmatic advertising platforms and siphon significant advertising spending. This manipulation drains financial resources and undermines the integrity of digital advertising ecosystems. The rise of programmatic platforms […]
In January, economists warned that customers would spend less at places like fast food chains as rising inflation drives up the prices of necessities — and earnings reports released this week show those predictions might have come true. McDonald’s, Starbucks, Pizza Hut, and KFC all reported lower-than-expected sales this week. “Clearly everybody’s fighting for fewer […]
Michael Morgan, now the 25-year-old owner of Iconic Watch Company, sold his first Rolex Submariner when he was just 13 years old — a sale that came about primarily out of boredom. “When you’re 12, 13, you usually get bored of things very, very quickly,” Morgan tells Entrepreneur. “So within six months [of buying it], […]
As issues continue to plague the aviation industry, choosing a domestic airline is becoming more of a challenge than ever. And WalletHub‘s recent ranking of the top U.S. Airlines for 2024 reflects these struggles. The outlet ranked the nine major U.S. airlines and regional carrier Skywest Airlines, with only one coming out on top. “Airline […]
Opinions expressed by Entrepreneur contributors are their own. In a small farming village nestled between two mountains, a man claimed to be a rainmaker. This man would walk around the village, splashing people in the face with water, declaring, “Look! It’s raining! My powers have brought rain!” At first, the villagers, desperate for the rain […]
Opinions expressed by Entrepreneur contributors are their own. We often view customer service through the lens of things we can do to improve the customer experience — things like staff service training, new ways for people to check out or pay, and techniques to close a service call. But what about the opposite? What can […]