Many franchisors are good at consumer marketing. But they typically struggle to reach a different, equally important audience — potential franchisees. Sasin Paraksa | Shutterstock I’ve spent 15 years in franchise development marketing, and I see this problem repeatedly. Digital marketing strategies are often underbudgeted, or spearheaded by internal point people with limited experience. As […]
Tag Archives: Online
Opinions expressed by Entrepreneur contributors are their own. Keeping your audience entertained in the golden age of multi-platform media has become critical to online success. To accomplish this, you must learn to switch up your branded content and experiment on new and different platforms. Why should you change up your branded content? Having a diverse […]
In part one with Rick Mariano we spoke about helping build LocalEdge to provide high volume digital marketing services at a low cost and then in part two we spoke more about using automation and the human touch. In this final part, we talk about advice for clients to work with agencies and get the […]
Online Social Engagement: The Future of Hybrid and Virtual Events by Adam | November 11, 2022 The COVID pandemic has affected the way businesses and employees travel and interact at events, especially with the big shift towards digital engagement. More communication is being done over email and video conferencing while online engagement has reduced the […]
Customer Service can be a tough and taxing field to get into – that is, in the traditional way. From having a constant smile on your face when dealing with difficult customers to picking up calls and listening to customers; customer service is not for everyone. However, there are other, better options for working in […]
Throughout the year, there are many opportunities to promote your online store– from new product launches, restocks of your best sellers, and sales events centered around the holidays, anniversaries, and more. email marketing is a great way to reach your audiences with relevant, personalized content that can help boost your sales, while also promoting your […]
People who run their own online store have the power to utilize their websites to communicate with their customers effectively and promote sales. They can alter the positions of their products online or spotlight a particular one in the store if necessary. However, not all online store owners know the essential things that make running […]
Print on demand (POD) is a fun and convenient way of making passive income. Whether you want to treat it as a side hustle, or work on it as a full-time business, with POD you can use your creative side to design and sell niche products. This type of business is gaining popularity with many […]
The internet has opened a lot of doors to those who seek financial independence. Making money online has become a way of life for quite a lot of people. And since there are so many different methods to do that, everyone can find a little bit of happiness here. If you have no experience with […]
If you are a beginner in the world of freelancing and are looking to find an easy side gig to start earning, then this might be the guide for you. Writing captions or subtitles for videos is one of the simplest work-from-home jobs out there. So what are captions and why do companies need them? […]