From visiting your site or reading an email to making a purchase, your customer goes through a long journey before they’re ready to buy. Don’t you wish you could interact with them consistently every step of the way? A map showing various steps of a customer journey Thankfully, it’s possible with customer experience management (CXM). […]
Home Business Magazine Online If you are a business owner, you know the importance of having inventory management to ensure the smooth functioning of your business. Your business must have inventory management to organize your stock throughout the supply chain. This practice helps you bring products to your customers, keep stock levels consistent, and lower […]
When my dad and I first decided to open a restaurant in the 1980s, we wanted to do it all. We served everything from breakfast to dinner. Though the first effort was a success, we quickly learned we really excelled at breakfast and lunch. When considering a niche, it can be hard to give up […]
Larry Brauner, the growth marketer and VP of digital marketing at iPostal1, stopped by the office to talk search. Larry has been in my office before, when we were mutually working on a local non-profit organization together. Larry started off as a data analyst, then went into market research and then worked for IDT. It […]
Project management tools provide you with heaps of benefits. They keep you organized, allocate resources, report on and analyze your workload, and help you hit your goals. While project management software is practically ubiquitous in large organizations, there are plenty of small businesses that are going without it.It’s not impossible to run a small business […]
Chances are, you’re already using a customer relationship management (CRM) platform. You might even be using project management software, too. But have you ever thought about using a platform that can do both? Using a CRM platform with project management capabilities can be a real game-changer for several reasons. It can streamline your business processes, […]
Cybercrime methods have become more sophisticated, resulting in an increase in data breaches, phishing attacks, and more. And it’s not just large enterprise companies at risk — 43% of cyber attacks target small businesses. The same study finds that 60% of small businesses that are victims of a cyber attack go out of business within […]
When someone asks us a question about niche marketing, one of our first thoughts is LinkedIn. Whether they’re targeting a certain company, an industry, a profession or demographic, LinkedIn is a great place to start. It helps you find niche prospects, determine your connections to them, and helps you market to them. Before we dive […]
In digital marketing, there is a tendency to measure results based on the size of our audience. We’re preoccupied with how big our email list is, how many followers we attract, or how many people subscribe to our channel. At the same time, we completely ignore the importance of keeping our audience engaged. And terms […]
Zingerman’s is a community of over 10 companies that grew out of a single deli in Ann Arbor, Michigan. The company has grown rapidly since 1982, but co-founders Ari Weinzweig and Paul Saginaw rejected traditional growth paths in the food industry such as franchising or vertical integration. Instead, the company found its scaling path through […]