Reputation management is a key consideration in digital marketing, especially in the age of social media, where everyone can share their opinion with the world, at any time. At the least, you need to be aware of what’s being said, and how that could be impacting your marketing performance and reach. To do this effectively, […]
Google Search Console pushed out a security control update that reworked how the user and permissions management works. This is to bring over the old Webmaster Tools version to the new Search Console, and Google will sunset the old version in the coming months. The new functionalities added to Google Search Console’s user and permissions […]
Many marketers tend to invest too much time and effort in top-of-funnel activities. It’s not that these aren’t important—you can’t do a lot if you’re not attracting new customers. The problem is that many of us get so excited at the prospect of capturing more and more leads that we forget that there’s a lot […]
You set yourself up for success by finding the right niche for your restaurant. Whether you’re serving gourmet food in a fine dining establishment or flipping burgers next to the local university, there’s going to be an audience that works best for your business. By focusing on niche marketing, your restaurant will flourish. What is […]
Social media isn’t really about the posts – it’s about connections. You can post 50 times a day, but unless you promote two-way conversations, it won’t give you the results you’re looking for. Vanity Metrics Aren’t Enough Comments, likes, saves & shares are great metrics to measure social media audience interest in you, but they […]
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Indian Navy and IIM Nagpur signed an MoU on 13 October 2022 to explore opportunities to train, up-skill and re-skill Armed Forces Personnel, Indian Navy personnel in particular, in emerging areas of Business Management, Financial Management, Block Chain, Project Management, Strategic Management, Digital Marketing, Supply Chain, Logistic Management and Research. This will facilitate career enhancement/ […]
If people were talking about your brand on social networks, you’d want to know about it, right? Well, guess what: It’s happening. Whether you’ve noticed or not, if you have any kind of social presence at all, your brand is likely receiving social mentions. Keep reading to find out why social mentions are so important, […]
There are many incredible benefits to being a freelancer, like picking your own clients and creating your own schedule. But without the structure of an office and the oversight of a manager or supervisor, some freelancers find themselves struggling to remain productive when there are plenty of distractions during the day. Time management is an […]
brand management Brand management is one of the most integral parts of running a successful business. It’s a complicated process that needs to be handled delicately but can be broken down fairly quickly. dr Jordan Sudberg believes that brand management tactics can effectively prevent or decrease pain levels caused by physical and emotional stressors within […]
From visiting your site or reading an email to making a purchase, your customer goes through a long journey before they’re ready to buy. Don’t you wish you could interact with them consistently every step of the way? A map showing various steps of a customer journey Thankfully, it’s possible with customer experience management (CXM). […]