Tag Archives: Ive

I’ve Added A number of Income Streams to My Small Enterprise — Here’s Why and How I Steadiness It All

I wish I could tell you that passion always leads to a profitable business.  Unfortunately, as I’ve learned firsthand, that’s not automatically the case. I turned my lifelong love of reading and desire to support Black women into Socialight Society, a local bookshop in Lansing, Michigan, that caters to Black women who often lack representation […]

Research Present Women Need Every Other’s Assist to Attain Most Success — and I’ve Skilled This Firsthand. Here’s How.

Opinions expressed by Entrepreneur contributors are their own. Women’s History Month comes around every March, and this year, it led me to reflect on my relationships with fellow successful women. There’s an urban saying that suggests, “There’s a place in hell for women who don’t support each other.” But why is that? Should women be […]

I’ve Had Zero Turnover at My Firm for six Years — Here’s How

Opinions expressed by Entrepreneur contributors are their own. A CEO on our board came to a company event last year and commented with surprise over the range of ages she saw on our team. Nothing negative, she said, but given the industry reputation, she was shocked to see so many older people at a tech […]

How I’ve Run Postcard Campaigns for E-Commerce Manufacturers That Get Over 20x Return on Advert Spend

Direct mail is such a cool marketing strategy. I bet that’s a sentence you’re surprised to hear in a world of flashy social media videos and hyper-targeted online ads. Even though advertising via mail has been done for centuries, it’s still a relatively untapped marketing concept in the e-commerce world — meaning there’s a lot […]

How I’ve Used Talking to Develop a Gross sales Funnel With a 10-25% Conversion Price

Most marketing advice you hear today revolves around online media: how to make short, quippy social media posts or write great emails and blog posts that attract clients, for example. Undoubtedly, these forms of marketing are valuable and have their place. But something also gets lost when you solely focus on those channels. In fact, […]

Why I’ve Stayed at Buffer for 8 Years, an Open Reflection

When I tell people how long I’ve been at Buffer — eight years today — people generally have a lot of questions. But one of the most common is, “Why have you stayed so long?” Eight years is an unusually long time to be at one company in tech. It’s also an unusually long time […]

5 Tried-and-tested Methods I’ve Used to Develop to 30K LinkedIn Followers

I may not have Justin Welsh’s celebrity status on LinkedIn with half a million followers, but my journey is worth sharing. With just 30,000 engaged followers on LinkedIn, I managed to take my consulting business from a $0 startup to a thriving $100,000 yearly. I started as a content marketing consultant, leaving behind my nine-to-five […]

How to Make Money on Instagram (+how I’ve made tens of millions)

Can You Really Make Money on Instagram? Many people think that you have to drop tons of money on plastic surgery and become an influencer in order to make money on Instagram. While that may help, it’s certainly not the only option. The truth is there are a lot of people making a good income […]

How to Make Money on Instagram (+how I’ve made hundreds of thousands)

Can You Really Make Money on Instagram? Many people think that you have to drop tons of money on plastic surgery and become an influencer in order to make money on Instagram. While that may help, it’s certainly not the only option. The truth is there are a lot of people making a good income […]