Tap into a rising consumer market with strong and seemingly bulletproof demand. Go in on the premium level. Start with heavy investments in products and branding, and let contractors do the manufacturing. Then circle back to doing your own output later as you establish control of more aspects of your value proposition. This is the […]
For entrepreneur Assie Khoussa, the boundaries between work and personal life are almost nonexistent. Some of this industriousness comes from necessity – running a baby brand as a single mother is no easy feat, requiring Assie to be in work mode 24/7. But, the success of her small business also stems from Assie’s ability to […]
ANI | Updated: Jun 10, 2022 22:26 IST Washington [US], June 10 (ANI): Growing up in an unsafe neighbourhood was associated with poorer sleep in adulthood, suggests the findings of a recent study on Black women.A total of 1,611 Black women in Detroit, Michigan, who enrolled in the Study of Environment, Lifestyle and Fibroids reported […]
When I first started my leadership communications company pencil or ink, I knew growth was key. Revenue growth to support myself, client-list growth to gain more credibility, and headcount growth—because I assumed a small business grew by becoming a large one. Fast forward three years. I had a long client list, healthy revenue, and a […]
Tempura/E+ via Getty Images FIGS Inc. (NYSE:FIGS) is a healthcare apparel company. The company’s platform is entirely digital and aims to provide a seamless online shopping experience, relying on preexisting infrastructure to deliver products directly to consumers. FIGS made its initial public offering in May 2021, partnering with Robinhood to ensure retail investors can buy […]
having the right Facebook tools to execute your marketing strategy not only makes your job easier, it makes your work more effective and efficient. You wouldn’t use a screwdriver to hammer a nail into a board, right? The same goes for managing your brand’s Facebook presence. The wrong tools can make life a whole lot […]
Brain health is among the health concerns in which consumers can immediately recognize deficiencies. We can feel stress, lack of focus, lethargy, and the occasional lapse in memory. For the proactive consumer, dietary supplements offer a potential way to manage one’s cognitive health, and many are turning to them. According to market researcher SPINS (Chicago), […]
This week in search, I reported how the Google page experience update for desktop has been fully rolled out. I also posted my monthly Google webmaster recap, for you all to check out and catch up with. Google Search Console’s URL Inspection tool is erroring out for some folks. Alan Kent from Google said no […]
At a time when footwear companies are moving to tap high-quality and high-added value segments and niche markets, such as vegan shoes, attention is now turning to the sales potential being offered for sales of footwear that is halal-certified in wealthy non-Muslim majority markets such as Europe and North America. Sales of footwear marketed […]
At a time when footwear companies are moving to tap high-quality and high-added value segments and niche markets, such as vegan shoes, attention is now turning to the sales potential being offered for sales of footwear that is halal-certified in wealthy non-Muslim majority markets such as Europe and North America. Sales of footwear marketed […]