“Get to Know Your Customer Day” happens on the 3rd Thursday of every quarter (January, April, July, October). It’s a great reminder to reach out to your customers and let them know how important they are. This builds trust and shows how much you value their business. Luckily, it’s easier than ever to observe this […]
Jaimie and Jon Clark came for a visit and we all spoke SEO and a lot more. Jaimie Clark is the VP of SEO at Centerfield, she was previously the Head of SEO at Wirecutter, a New York Times company. Jon Clark runs his own firm, Moving Traffic Media and was previously an SEO at […]
In the new way to manage your Google Business Profile, ie in Google Search, there is a toggle to “show business address to customers.” So if you are a small business and you use your home address, you can toggle that off to hide your address from showing in Google Maps or Google Search. This […]
Typical business advice touts that the customer should always come first. Given that my title is hospitality director, you’d especially think that ensuring customers are having the best experience possible would always be my top priority. And it is, but I’ve discovered a more roundabout yet incredibly powerful way of getting there: putting our employees […]
As you take a look at everyone visiting your website in a given day, week, or month, do you ever find yourself wondering how to narrow down those visitors? Ever ask “are they all interested in my products or are some just browsing? How do I make sure no one falls through the cracks?” All […]
As you may know, April 21 is “Get to Know Your Customer Day” and is the perfect time for business owners to show their loyal customers some additional love. Get to Know Your Customers Day is celebrated on the third Thursday of each quarter and is a great reminder to think of new ways to […]
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Video marketing has seen massive growth over the past few years — especially as a result of the […]
In today’s vast online market, the more focused and specific your business is, the better. Niche markets, while they may be small, can be incredibly powerful and profitable. By breaking down large audiences into small subsets, businesses can provide niche markets with the exact products, services, or experiences that these customers are looking for. This […]
A study with 2,000 people from the US and UK by Edit, a customer data specialist, and Kin + Carta, a digital transformation consultancy, reveals that more than a quarter (27.4%) of consumers now show no brand loyalty at all. Among the respondents, only 6% of consumers said they show loyalty to the e-commerce sector. […]
Every year nearly one in four of your email subscribers decide they don’t want your ecommerce emails anymore. It sucks to lose hard-won customer interest after you put in so much effort to build a great email list, especially when 40% of your revenue comes from repeat customers. Those unsubscribed email notifications can feel just […]