In recent months SEO professionals have been trying to understand the impacts of the mass arrival of AI tools, such as many AI writer assistants (egLex and ChatGPT), and how their lives will be impacted by this. They need to rethink strategies, considering all these AI tools’ advantages but making sure to maintain humanized experiences. […]
30-second summary: Knowing your customers and what triggers them to purchase is imperative. This includes understanding what causes them to buy from your competitors This level of knowledge can only be built through ‘niche marketing,’ which is highly targeted at specific customer segments Sam Budd, Founder & CEO of Buddy Media Group and Founding Member […]
Dental Lab Marketing Guide: Top Tips to Attract Customers It might be hard to know where to start marketing your dental lab, yet new clients are crucial to its success. Here are three of the best ways to reach physicians and other clientele. 1. Your beliefs. Set a goal. What are your company’s values? Do […]
Throughout the year, there are many opportunities to promote your online store– from new product launches, restocks of your best sellers, and sales events centered around the holidays, anniversaries, and more. email marketing is a great way to reach your audiences with relevant, personalized content that can help boost your sales, while also promoting your […]
“Get to Know Your Customer Day” happens on the 3rd Thursday of every quarter (January, April, July, and October). As your business scales and your customer base grows, this day serves as a great reminder to maintain those personal relationships with each contact. Send a little personalization this holiday season As the year is coming […]
It’s been a wild year of high interest rates and increased cost of goods, and even with economic uncertainty looming in the headlines, 96% of retailers expect their sales to increase over the holiday period. Why? Because people spend more during the holidays. And businesses using ActiveCampaign have a built-in competitive advantage in capturing a […]
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. video marketing has seen massive growth over the past few years — especially as a result of the […]
Trying to access crucial information online is a problem that happens daily for more than one billion people with disabilities worldwide. Today, 15% of the world’s population experience some type of disability. Despite accessibility becoming a priority for many companies over the last few years, when it comes to digital accessibility, brands still have a […]
When we see other people struggling, as so many clearly are in the current cost of living crisis, it’s only right for all of us to ask what we can do to help – especially businesses like ours. In recent months, we’ve seen customers increasingly rely on food banks and struggling to feed their families, […]
We’re pretty used to how marketing is made in the Digital Era. What was once limited to local magazines and TV ads can now be spread worldwide in a matter of a few clicks. Advertising is reaching more and more people, and that’s a good thing for marketers. But…yeah. We are reaching more people. People […]