Click fraud is not a new thing. For years, this practice has been performed as a way to circumvent the system and suck money from internet advertisers. This practice has become increasingly sophisticated year after year. A study by the University of Baltimore estimates that this type of fraud cost approximately $35 billion dollars in […]
In June we reported about a beta feature in Google Ads that gives Google the ability to Automatically create assets for your ads. There is an opt out feature but there is no way to opt out in bulk. This beta got some more wind last week and advertisers are asking Google for a faster […]
Google Ads has been around for over 20 years already, and it’s still firmly holding onto its spot as the most popular digital advertising platform of them all. There is a good reason for that: the platform allows advertisers to appear on the world’s most used search engine, as well as Youtube, Gmail, and hundreds […]
Google announced that the vehicle ads are now available to all US advertisers. Vehicle ads are a performance-focused, lower funnel ad format which allows auto advertisers to promote their entire inventory of vehicles to interested customers shopping for vehicles on Google. This format shows customers an image of the vehicle with important information such as […]
INGLEWOOD (CALIFORNIA) – FEBRUARY 1: View of SoFi Stadium during Super Bowl LVI preparations … [+]January 1, 2022 at Inglewood. California. Photo by Ronald Martinez/Getty Images Getty Images We’re just days away from the big game – and the Super Bowl remains the one event of the year where many people tune in just to […]
Meet the biggest challenges CPG and retail advertisers face in 2022 – Nielsen from Adam | December 9, 2021 The past 18+ months have been tumultuous across all industries – especially for CPG brands and food and beverage retailers – and rising e-commerce demand has irrevocably changed the landscape. While many who were heavily focused […]
Google announced the From December 6, 2021, climate change deniers will be banned from advertising or being a publisher or creator on its network. Google announced that it is “announcing a new monetization policy for Google Advertisers, publisher and YouTube creators banning the promotion and monetization of content that contradicts the established scientific consensus on […]