Navigate the highest challenges going through CPG and retail advertisers in 2022 – Nielsen

The past 18+ months have been tumultuous across all industries – especially for CPG brands and food and beverage retailers – and rising e-commerce demand has irrevocably changed the landscape. While many who were heavily focused on marketing did well, those who kept the status quo (or went dark) struggled to keep up with demand. The challenges of the pandemic are compounded and supply chain disruptions can be a sign that a busy Christmas season is ahead.

With that, SMB has identified three priority areas that consumer goods and retail advertisers can leverage in 2022 – budgeting and growth, measurement and targeting – to mitigate the effects of external circumstances and increase brand success. Download our Navigate the Top Challenges Facing CPG and Retail Advertisers in 2022 report to see how these focus areas can drive your brand’s success in 2022 and beyond.