There is a product or service out there for everyone. But, some can be so specific that their target market is an eighth of the size of a major consumer industry. While there are many advantages to catering to unique audiences, it can be challenging if you don’t know how to reach them. Because a […]
Discovering what makes you stand out from the rest is crucial in your journey and success as a musician. Here’s how to determine what your niche is and how you can use it to push yourself forward in the music industry. by Randi Zimmerman of Symphonic Blog How do you define yourself? Does your music […]
The rules may be a little vague, but the opportunities for halal game is growing as wealthier Muslims seek out new experiences. Halal hunted game meat is becoming increasingly popular as a healthier and premium alternative product in wealthier countries with sizeable Muslim communities. There are no international standards for halal game, but, according […]
Several years ago, Michael Turley was looking for a way to save his fourth-generation, century farm. “I was in pursuit of a viable business model for the small family farm,” says Turley. That pursuit led him to vertically integrate his 700-acre, 120-cow dairy in Greenville, Ill. Turley’s Rolling Lawns Farm built a bottling plant in […]
Photo: depositphotos.com As travel and hospitality begin to rebound, guests have more travel options than ever before. Because of this, it’s important to not only identify our key demographics and personas but also to reach deeper and understand our brand or property’s niche to effectively reach target guests. The HSMAI Rising Marketing Leader Council explored […]
Picture the scene; you’re doing your Fantasy Premier League team selection at the last minute on a Friday afternoon, and you’re unsure whether your star striker is going to be fit for his side’s match on Saturday. There’s just one problem: you have no way of verifying his fitness until Saturday’s newspapers are published. And […]
Opinions expressed by Entrepreneur contributors are their own. Almost every modern business now has a website. But for most businesses, a website is just a static tool, meant to provide general information to a general audience. This can work well, especially if adequately supported with a smart marketing and advertising strategy. But if you want […]
Amit Dhanuka (left), Executive Vice President with Rohit Jain (right), MD, Emerging Markets Asia, Lionsgate. Image: Neha Mithbawkar for Forbes India On December 16, Lionsgate Play completed its two-year anniversary in India. The platform has taken a very different approach as compared to most other OTT platforms in India. The platform wants to focus on […]
Forget the mainstream – niche communities are the future of digital culture. Whalar’s Aime Hunter breaks down the changing landscape and identifies the five key learnings for going niche. TikTok is changing both pop culture and brand / Credit: Adobe Stock Mainstream culture is changing as we know it. For millennials, popular culture and style […]
The Global Niche Perfume Market to witnessed good recovery in growth post first half of 2022 and is projected coverup market sizing during the forecast period (2022-2028). This press release was orginally distributed by SBWire Pune, Maharashtra — (SBWIRE) — 12/16/2022 — 2022-2030 Report on Global Niche Perfume Market by Player, Region, Type, Application and […]