Opinions expressed by Entrepreneur contributors are their own. When I started my marketing agency, I had to make a lot of choices about the services I could offer. I found the hard part wasn’t choosing what services to offer but which to not offer. It was easy enough to start with one service, but then […]
Category Archives: Niche Marketing
Being strategic means carefully seeking and selecting only those opportunities that support your business outcomes and vision. To achieve their vision and planned business outcomes, many of our customers employ a combination of target market strategies. The two most prevalent strategies are: vertical and niche. The important nuances between vertical and niche growth strategies have […]
30-second summary: Knowing your customers and what triggers them to purchase is imperative. This includes understanding what causes them to buy from your competitors This level of knowledge can only be built through ‘niche marketing,’ which is highly targeted at specific customer segments Sam Budd, Founder & CEO of Buddy Media Group and Founding Member […]
When it comes to marketing, there are a lot of different strategies that you can use. But what if you’re selling a niche product or service? What then? Well, don’t worry – we’ve got you covered. In this article, we will discuss six marketing strategies that are perfect for niche products and services. So whether […]
Much has been written about the advantages of selling to a niche market. However, the attribute that makes niche markets profitable is also the thing that causes headaches in the long run. The beauty of niche marketing is that when you target a smaller, specialized group of consumers, you can enjoy healthy profit margins. However, […]
Google’s John Mueller answered an interesting question about whether Google treats sites in different niches differently. John Mueller said that it’s true that Google’s algorithm handles different content differently but it’s not the case that Google treats niches differently. Niche-Specific Ranking Factors There is an idea that ranking factors differ across niches, based on looking […]
Courtesy of Phil Faranda Housing today comes in a wide variety of flavors and caters to a host of disparate markets so that everyone can find their home sweet home. TV used to be three channels. Coffee used to be regular or decaf. And real estate used to be houses or apartments. Today, everything is […]
Home News Contractor’s Corner: Up your game and add a new business niche – Aug/Sept 2022 By Dave Stafford With the challenging times in 2022-slower deliveries of products, price increases, stressed-out clients and the political climate-it is no wonder that most business owners are again examining their business mix. How might the addition of another […]
Ryan Lee, founder and CEO of Nautical Commerce, the end-to-end multi-vendor marketplace platform. getty If I were to ask you for an example of a marketplace, I bet you’d say Amazon. Amazon is a goliath. Its offering is almost unchallengeable. Its SKU depth knows no bounds. It can deliver on millions of consumer needs in […]
PR Manager at Monarch Air Group, overseeing the company’s reputation and brand awareness in the media. getty For many companies across industries, producing enough newsworthy content to build a sustained presence in the media is a difficult task. Some industries simply do not generate the number of massive, newsworthy events required to maintain the attention […]