A chance reading of a magazine article opened up a different method of working for Rachel Spelling. It not only introduced her to new artistic influences but to a new way of working. As Spelling describes it, “I had a turning point in 2018 when I read an article in the World of Interiors about […]
Category Archives: Niche Marketing
The Hunt, by Kathy Ager. For more about artist Kathy Ager, visit tgam.ca/artistKathy Ager/Handout Ask anyone who’s into sneaker culture, and they’ll all agree on where it was born: New York. It started in the 1970s, when NBA scouts were turning their attention to street basketball players, and street style was coming into focus as […]
A biotech 12 years in the making has secured its largest financing yet, and it has ambitious plans for what the chief executive called a “David vs. Goliath” venture. MinervaX, based out of Copenhagen, put out word bright and early Thursday that it secured €72 million in new funding via both equity financing and a […]
The Hunt, by Kathy Ager. For more about artist Kathy Ager, visit tgam.ca/artistKathy Ager/Handout Ask anyone who’s into sneaker culture, and they’ll all agree on where it was born: New York. It started in the 1970s, when NBA scouts were turning their attention to street basketball players, and street style was coming into focus as […]
Aaron Agius is the Co-Founder and Managing Director of the award-winning global marketing agency Louder.Online. getty At one point or another, every marketer and entrepreneur will have to decide whether to focus on a wide audience or a narrow one. Many choose to go with a smaller market—a niche. And there are definitely advantages to […]
Credit: Standret / Shutterstock. Are we facing a metaverse winter? The metaverse has been hailed as one of the biggest trends in the technology industry this year. Tech evangelists have sermonised about the next stage of the internet ever since Mark Zuckerberg restructured the Facebook empire under the Meta brand in October, 2021. Everyone from […]
Skift Take Independent short-term rental software startups have done well during the post-pandemic travel boom, but the market is starting to get tougher, so they would do well to tighten their business plans and expand their assets. Justin Dawes Just about everyone has heard of Airbnb. What about Vacasa? Bob W.? Ukio? Raus? The likely […]
Premium Niche Perfume Market 2022-2030 Report on Global Premium Niche Perfume Market by Player, Region, Type, Application and Sales Channel is the latest research study released by HTF MI evaluating the market risk side analysis, highlighting opportunities, and leveraging with strategic and tactical decision-making support. The report provides information on market trends and development, growth […]
X For years, Kristine Gomez-Delatorre, owner of Precious Marketing, has used her skills to provide low-cost marketing services for small local businesses. But soon, she hopes, she’ll be just as busy handling marketing for her own nascent business. Precious Vibes is the name for the new sober lounge and eatery, which is slated to open in the […]
Jeremy and Lila Stewart said they knew they wanted a new career path that would encompass helping children after returning from Indonesia. Jeremy had produced a documentary there about the effects of malnutrition on children in Southeast Asia, and Lila spent her time helping children in orphanages. However, they wanted to start a business, not […]