Category Archives: Niche Marketing

Artist Rachel Spelling discovers a brand new area of interest in miniatures along with her tiny artworks on paint charts

A chance reading of a magazine article opened up a different method of working for Rachel Spelling. It not only introduced her to new artistic influences but to a new way of working. As Spelling describes it, “I had a turning point in 2018 when I read an article in the World of Interiors about […]

The story of sneaker tradition: From area of interest obsession to multi-billion greenback reselling business

The Hunt, by Kathy Ager. For more about artist Kathy Ager, visit tgam.ca/artistKathy Ager/Handout Ask anyone who’s into sneaker culture, and they’ll all agree on where it was born: New York. It started in the 1970s, when NBA scouts were turning their attention to street basketball players, and street style was coming into focus as […]

Danish biotech looking for area of interest vaccine edge towards Pfizer snags €72M for pivotal research – Endfactors News

A biotech 12 years in the mak­ing has se­cured its largest fi­nanc­ing yet, and it has am­bi­tious plans for what the chief ex­ec­u­tive called a “David vs. Go­liath” ven­ture. Min­er­vaX, based out of Copen­hagen, put out word bright and ear­ly Thurs­day that it se­cured €72 mil­lion in new fund­ing via both eq­ui­ty fi­nanc­ing and a […]

The story of sneaker tradition: From area of interest obsession to multi-billion greenback reselling trade

The Hunt, by Kathy Ager. For more about artist Kathy Ager, visit tgam.ca/artistKathy Ager/Handout Ask anyone who’s into sneaker culture, and they’ll all agree on where it was born: New York. It started in the 1970s, when NBA scouts were turning their attention to street basketball players, and street style was coming into focus as […]

When Is Niche Content Too Niche?

Aaron Agius is the Co-Founder and Managing Director of the award-winning global marketing agency Louder.Online. getty At one point or another, every marketer and entrepreneur will have to decide whether to focus on a wide audience or a narrow one. Many choose to go with a smaller market—a niche. And there are definitely advantages to […]

Area of interest gamers and carriers should up their recreation, analyst warns

Credit: Standret / Shutterstock. Are we facing a metaverse winter? The metaverse has been hailed as one of the biggest trends in the technology industry this year. Tech evangelists have sermonised about the next stage of the internet ever since Mark Zuckerberg restructured the Facebook empire under the Meta brand in October, 2021. Everyone from […]

Area of interest Short-Time period Rental Startups Are Saturating the Market: It Can’t Final

Skift Take Independent short-term rental software startups have done well during the post-pandemic travel boom, but the market is starting to get tougher, so they would do well to tighten their business plans and expand their assets. Justin Dawes Just about everyone has heard of Airbnb.  What about Vacasa? Bob W.? Ukio? Raus?  The likely […]

Premium Niche Perfume Market to Witness Major Development by 2028 |

Premium Niche Perfume Market 2022-2030 Report on Global Premium Niche Perfume Market by Player, Region, Type, Application and Sales Channel is the latest research study released by HTF MI evaluating the market risk side analysis, highlighting opportunities, and leveraging with strategic and tactical decision-making support. The report provides information on market trends and development, growth […]

Precious Vibes to convey sober lounge & restaurant to former Pat’s Niche Pub

X For years, Kristine Gomez-Delatorre, owner of Precious Marketing, has used her skills to provide low-cost marketing services for small local businesses. But soon, she hopes, she’ll be just as busy handling marketing for her own nascent business.  Precious Vibes is the name for the new sober lounge and eatery, which is slated to open in the […]

Dallas shoe enterprise Hari Mari cobbles out distinctive area of interest

Jeremy and Lila Stewart said they knew they wanted a new career path that would encompass helping children after returning from Indonesia. Jeremy had produced a documentary there about the effects of malnutrition on children in Southeast Asia, and Lila spent her time helping children in orphanages. However, they wanted to start a business, not […]