Tag Archives: sneaker

Niche Marketing

The story of sneaker tradition: From area of interest obsession to multi-billion greenback reselling business

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17
Dec

The Hunt, by Kathy Ager. For more about artist Kathy Ager, visit tgam.ca/artistKathy Ager/Handout Ask anyone who’s into sneaker culture, and they’ll all agree on where it was born: New York. It started in the 1970s, when NBA scouts were turning their attention to street basketball players, and street style was coming into focus as […]

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Healing

Fe Noel and Martell Cognac Collaborated on a Sneaker Utilizing Brainwave Know-how

Posted on by admin
17
Dec

Wearable art is making headway within the fashion industry. Brooklyn-based womenswear designer Fe Noel has been tapped by Martell Cognac to design one-of-a-kind sneakers using color wave theory and brainwave technology, which draws inspiration from a French holiday tradition that encourages placing shoes by the fireplace to be filled with gifts by Christmas morning.  Also, […]

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Niche Marketing

The story of sneaker tradition: From area of interest obsession to multi-billion greenback reselling trade

Posted on by admin
16
Dec

The Hunt, by Kathy Ager. For more about artist Kathy Ager, visit tgam.ca/artistKathy Ager/Handout Ask anyone who’s into sneaker culture, and they’ll all agree on where it was born: New York. It started in the 1970s, when NBA scouts were turning their attention to street basketball players, and street style was coming into focus as […]

Continue reading →