Tag Archives: Mainstream

How Fantasy Premier League went from area of interest to mainstream

Picture the scene; you’re doing your Fantasy Premier League team selection at the last minute on a Friday afternoon, and you’re unsure whether your star striker is going to be fit for his side’s match on Saturday. There’s just one problem: you have no way of verifying his fitness until Saturday’s newspapers are published. And […]

How Fantasy Premier League went from area of interest to mainstream

Picture the scene; you’re doing your Fantasy Premier League team selection at the last minute on a Friday afternoon, and you’re unsure whether your star striker is going to be fit for his side’s match on Saturday. There’s just one problem: you have no way of verifying his fitness until Saturday’s newspapers are published. And […]

How Niche Communities On TikTok Are Rewriting Mainstream Tradition

Forget the mainstream – niche communities are the future of digital culture. Whalar’s Aime Hunter breaks down the changing landscape and identifies the five key learnings for going niche. TikTok is changing both pop culture and brand / Credit: Adobe Stock Mainstream culture is changing as we know it. For millennials, popular culture and style […]

Niche is the brand new mainstream: WMG past superstars [Mark Mulligan]

The structure of mainstream music is changing once again, and so shall Warner Music Group. Will focusing on smaller artists and audiences improve WMG’s success? by Mark Mulligan of MIDiA Warner Music Group’s (WMG’s) Steve Cooper recently stated that the major is no longer financially dependent on superstars – which is, of course, quite a different […]

Niche Tourism Turning into Increasingly Mainstream

LONDON, June 09, 2022 (GLOBE NEWSWIRE) — Niche tourism has many similarities with the experience economy because niche tourists are constantly searching for engaging and unique experiences that match their interests. In recent years, mainstream holiday providers have identified niche tourism as a potential growth area and, subsequently, niche tourism is no longer confined to […]

Why crypto stays area of interest and much from the mainstream

Cryptocurrency continues to capture the imagination of proponents and make headlines on an almost daily basis. But in many respects, it remains an immature industry with relatively few use cases. The main struggle right now is adoption, especially during a bear market — in terms of raising overall awareness and encouraging more people to actually […]

Discord demonstrates its impression on each mainstream and area of interest fan communities, teases new subscription options

Discord is a voice, video, and text messaging community-building platform, initially geared towards gamers when founded in 2015. But today, Discord has made its mark across both mainstream and niche internet culture—evidenced by its large presence spanning a multitude of fandoms, like Minecraft and virtual avatars, at VidCon 2022. It was made clear at VidCon […]

Niche Tourism Turning into Increasingly Mainstream | GlobalKnowledge Plc

Niche tourism is now recognized across the entire industry, with many companies looking to differentiate their brand from others /EIN News/ — LONDON, June 09, 2022 (GLOBE NEWSWIRE) — Niche tourism has many similarities with the experience economy because niche tourists are constantly searching for engaging and unique experiences that match their interests. In recent […]

Niche Tourism Changing into Increasingly Mainstream

LONDON, June 09, 2022 (GLOBE NEWSWIRE) — Niche tourism has many similarities with the experience economy because niche tourists are constantly searching for engaging and unique experiences that match their interests. In recent years, mainstream holiday providers have identified niche tourism as a potential growth area and, subsequently, niche tourism is no longer confined to […]

ESG investing in Asia: from area of interest to mainstream | Information | Eco-Enterprise

As climate change and sustainability move up the investor agenda, money is flooding into environmental, social and governance (ESG) funds. About US$2.7 trillion of assets are now managed in more than 2,900 ESG funds, according to global investment research firm Morningstar.  There were about US$14.5 billion inflows into the sector in the last quarter of last […]